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Retail Management

Bachelor of Arts

The Bachelor of Arts in Retail Management emphasizes both theoretical knowledge and the practical skills needed to effectively manage a variety of retail operations. This online bachelor’s degree will focus on interpersonal, managerial, human resource, leadership, communication, and the critical thinking skills necessary for success in the retail industry. Completion of this online program can help to propel your current career as a professional retail store manager, or to help you prepare for new retail management positions.

This program has been designed in consultation with industry business leaders and is accredited by the Accreditation Council for Business Schools and Programs (ACBSP).

Program Courses

The curriculum for this program follows industry trends to help ensure relevancy to today's marketplace. View all courses.

Program Objectives

In addition to the institutional and degree level learning objectives, graduates of this program are expected to achieve these learning outcomes:

  • Apply the principles and theories of planning, organizing, staffing, directing, leading, and controlling in retail management used by successful retailers in today’s global economy.
  • Assess the importance of retail strategy formulation and strategic perspectives of retail management on the impact of retailing in the global economy.
  • Deconstruct the impact of innovation within the retail industry to include its challenges and solution-driven strategies to remain current with today’s ever-changing technologies.
  • Evaluate retail operations to include successful implementation strategies and operational processes that maximize store profits.
  • Summarize and assess retail merchandising operations in the competitive marketplace in relation to corporate profitability.

View learning outcomes assessment results.

ACBSP Accredited

Degree at a Glance

Concentrations

Concentrations are designed to help you group courses together so you can further specialize in your field and pursue a more focused path to degree completion. You will be asked to select a concentration when you enroll in this program.

Explore the concentrations available for this program.

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Business Analytics

Upon successful completion of this concentration, the student will be able to:

  • Research and appraise historic, current, and developing methodologies in business and big data analytics and apply them appropriately to manage the operations of a wide variety of retail businesses fields.
  • Demonstrate knowledge of the data analytics framework adopted by and for retail management (including merchandizing, customer service, etc.) professionals and/or organizations, and analysis principals.
  • Analyze, evaluate, and organize retail management data, to facilitate problem solving, and decision making in all areas of retail management where data is collected and utilized.

BUSN250

Analytics I

BUSN350

Analytics II

BUSN450

Advanced Analytics

x

Digital Retailing

Upon successful completion of this concentration, the student will be able to:

  • Explore the evolution of retail markets from pre-industrial to modern day digital retailing.
  • Differentiate the various forms of online and digital retailing.
  • Evaluate risks inherent to digital retailing including cybersecurity, fraud, and safety protection.

BUSN320

Principles of E Business

RTMG310

Digital Retail

ISSC452

Cybersecurity

MKTG310

Digital Marketing

x

Marketing

Upon successful completion of this concentration, the student will be able to:

  • Integrate the marketing function with fundamental business enterprise concepts and principles of management, finance, strategic planning, and information systems.
  • Develop a strategic marketing plan.
  • Apply concepts in psychology and sociology relevant to consumer behavior.
  • Analyze business markets, customer markets, and buyer markets using concepts and techniques of research for marketing decisions including problem definition, research objectives, execution and research management, and presentation of findings.

BUSN320

Principles of E Business

MKTG308

Social Media Marketing

MKTG400

Marketing Research

MKTG401

Marketing Strategy

Admission Requirements

  • All AMU undergraduate programs require a minimum of a high school diploma or equivalent (i.e. GED).
  • Please read all undergraduate admission requirements before applying to this program and be prepared to submit the required documentation.
  • There is no fee to complete the AMU admission application. View steps to apply.

Need help?

Selecting the right program to meet your educational goals is a key step in ensuring a successful outcome. If you are unsure of which program to choose, or need more information, please contact an AMU admissions representative at 877-755-2787 or info@apus.edu.


Undergraduate Tuition Rates 

Per credit hour:

$285 | $250 with military grant*

View Tuition and Fees Details  

*To minimize out-of-pocket costs, active-duty servicemembers, their spouse/dependents, National Guard members, and Reservists receive a tuition grant that caps undergraduate, master's degree, and graduate certificate tuition at $250/credit hour. In addition, a master's-level book grant provides no-cost textbooks and ebooks for master's-level courses to active-duty servicemembers, their spouse/dependents, National Guard members, and Reservists.

Paying for School

Because our university is accredited by the Higher Learning Commission (HLC), (the same as the Ohio State University, Univ. of Chicago, and U.S. Air Force Academy, to name a few), we can accept the following forms of financial aid and payments:

Ways to Save

University Book Grant

Books are provided online at no cost if you are enrolled in undergraduate courses for credit. The university book grant is estimated to save full-time students $1,200 per year.*

Transfer Credits

Accelerate your degree completion by taking full advantage of our transfer credit options, including credit for your previous college courses, military service schools, American Council on Education (ACE) and College Level Examination Program (CLEP) tests, and prior learning experiences.  

Employer Contributions

AMU has educational partnerships with many employers and associations. Be sure to accurately enter your employer information when you complete our admissions application. Your employer might also offer a tuition reimbursement plan as one of your benefits.

*According to College Board Trends in College Pricing.