WEBD122 - Introduction to Web Analytics

Course Details

Course Code: WEBD122 Course ID: 4416 Credit Hours: 3 Level: Undergraduate

This introductory web analytics course is designed for beginners who want to develop foundational skills in web analytics and data analysis using Microsoft Excel®. Students will learn how to transform raw data into actionable insights by learning how to collect data, interpret website traffic, and understand how businesses use analytics to report on website visitors. They will learn key terms and web analytics concepts, gaining reinforcement through hands-on exercises and examples that reflect the broader web analytics process taught in the course. No prior experience with data analysis or web analytics is required. This course also showcases Microsoft Excel® as a powerful and versatile tool for modern analytics tools and introductory measurement of key performance indicators (KPIs).

Course Schedule

Registration Dates Course Dates Start Month Session Weeks
Registration02/23/2026 - 07/31/2026 Course Dates08/03/2026 - 09/27/2026 Start Month August SessionSummer 2026 Session I Weeks8 Week session
Registration03/30/2026 - 09/04/2026 Course Dates09/07/2026 - 11/01/2026 Start Month September SessionSummer 2026 Session D Weeks8 Week session
Registration04/27/2026 - 10/02/2026 Course Dates10/05/2026 - 11/28/2026 Start Month October SessionFall 2026 Session B Weeks8 Week session
Registration05/25/2026 - 10/30/2026 Course Dates11/02/2026 - 12/27/2026 Start Month November SessionFall 2026 Session I Weeks8 Week session
Registration06/29/2026 - 12/04/2026 Course Dates12/07/2026 - 01/31/2027 Start Month December SessionFall 2026 Session D Weeks8 Week session

Previous Syllabi

Not current for future courses.