SPMT230 - Integrated Communication in Sports

Course Code: SPMT230 Course ID: 5368 Credit Hours: 3 Level: Undergraduate

An introduction and overview of the field of sport communication; specific topics include models of sport communication, print and electronic media, sport advertising, public relations, media relations, and employment opportunities. Students will have the opportunity to critically assess the communication efforts of sports organization as well as construct their own communications in the field of sport. These goals will be accomplished through writing and discussion assignments, reflective reading worksheets, and a final paper.