Course Details
Course Code: MKTG603 Course ID: 5346 Credit Hours: 3 Level: Graduate
This course examines the concepts of consumer behavior in the marketplace. Behavioral aspects of the marketing process from manufacturer to consumer are considered. Consumers’ actions during the search, purchase, use, and evaluation of products and services to fulfill needs are explored. This course illuminates how marketers can use the concepts of consumer behavior to influence individuals’ purchases of products and services.
Course Schedule
| Registration Dates | Course Dates | Start Month | Session | Weeks |
|---|---|---|---|---|
| Registration12/30/2024 - 05/30/2025 | Course Dates06/02/2025 - 07/27/2025 | Start Month June | SessionSpring 2025 Session D | Weeks8 Week session |
| Registration03/31/2025 - 08/29/2025 | Course Dates09/01/2025 - 10/26/2025 | Start Month September | SessionSummer 2025 Session D | Weeks8 Week session |