MKTG601 - Strategic Internet Marketing

Course Code: MKTG601 Course ID: 2757 Credit Hours: 3 Level: Graduate

Strategic Internet Marketing examines how organizations plan, implement, and optimize digital marketing strategies to build brand presence and drive measurable results. The course examines how integrated digital channels, including social media, email, paid media, content strategy, and marketing automation, collaborate to deliver cohesive and meaningful customer experiences. Students learn how data, analytics, and performance metrics inform decision-making and campaign refinement. Emphasis is placed on developing adaptable, customer-focused digital strategies that evolve in response to emerging technologies and consumer behavior trends. Spanish language learners may complete this course in Spanish.