MKTG407 - International Marketing

Course Code: MKTG407 Course ID: 3441 Credit Hours: 3 Level: Undergraduate

This course is designed to develop marketing decision skills in the global context. The course focuses on international marketing theory and practice from the point of view of the marketing manager and the requirements of a business in the international marketplace. The emphasis is on the application of tools and methods of international marketing practices.This course builds on skills developed in previous course work and assignments by integrating these with the issues and concepts of international marketing. Consequently it is highly recommended that students take MKTG300 prior to registering for this course.