MKTG403 - Marketing Management

Course Details

Course Code: MKTG403 Course ID: 3434 Credit Hours: 3 Level: Undergraduate

This course is a study of the marketing process from a macro and management viewpoint. Topics may include the role of marketing in a society, management of a marketing staff, and the product, distribution, promotional, and pricing decisions.

Course Schedule

No Sessions are scheduled for this course.

Previous Syllabi

Not current for future courses.