Course Details
Course Code: MKTG400 Course ID: 3435 Credit Hours: 3 Level: Undergraduate
This course is a study of the conduct of marketing research to provide information to be used in the decision making process. Course topics include problem definition and solution in a marketing context, data collection methods, sampling, research design, statistical techniques in the analysis of market research information, and survey planning.
Course Schedule
| Registration Dates | Course Dates | Start Month | Session | Weeks |
|---|---|---|---|---|
| Registration04/28/2025 - 10/03/2025 | Course Dates10/06/2025 - 11/30/2025 | Start Month October | SessionFall 2025 Session B | Weeks8 Week session |
| Registration06/30/2025 - 11/28/2025 | Course Dates12/01/2025 - 01/25/2026 | Start Month December | SessionFall 2025 Session D | Weeks8 Week session |