Course Details
Course Code: MKTG308 Course ID: 4272 Credit Hours: 3 Level: Undergraduate
This course presents the use of online social networking as a marketing strategy designed to increase customer loyalty and lead conversion. Through the study of social media sites, students evaluate contemporary and emerging tools in the digital marketplace.
Course Schedule
| Registration Dates | Course Dates | Start Month | Session | Weeks |
|---|---|---|---|---|
| Registration08/25/2025 - 01/30/2026 | Course Dates02/02/2026 - 03/29/2026 | Start Month February | SessionWinter 2026 Session I | Weeks8 Week session |
| Registration09/29/2025 - 02/27/2026 | Course Dates03/02/2026 - 04/26/2026 | Start Month March | SessionWinter 2026 Session D | Weeks8 Week session |
| Registration10/27/2025 - 04/03/2026 | Course Dates04/06/2026 - 05/31/2026 | Start Month April | SessionSpring 2026 Session B | Weeks8 Week session |
| Registration12/29/2025 - 05/29/2026 | Course Dates06/01/2026 - 07/26/2026 | Start Month June | SessionSpring 2026 Session D | Weeks8 Week session |