MKTG205 - Fundamental of Sales

Course Code: MKTG205 Course ID: 5592 Credit Hours: 3 Level: Undergraduate

Fundamentals of Sales provides a comprehensive introduction to the role of sales within the broader marketing mix. Students will explore the sales process from prospecting to closing, with an emphasis on effective lead management and relationship-building techniques. The course covers a variety of methods for presenting products and services, as well as strategies for overcoming customer objections and successfully closing sales. Students will also examine long-term relationship-building strategies, focusing on customer retention and post-sale engagement. By the end of the course, students will be able to apply key concepts and techniques to drive sales performance and foster lasting customer relationships in a competitive marketplace.