ENTR631 - Small Business Marketing

Course Details

Course Code: ENTR631 Course ID: 4854 Credit Hours: 3 Level: Graduate

Small Business Marketing focuses on how marketing decisions shape the success and sustainability of entrepreneurial ventures. The course examines how strategic choices related to customers, value, pricing, and market entry influence adoption, competition, and long-term performance. Emphasis is placed on evaluating opportunities, aligning marketing strategy with business objectives, and making sound marketing decisions in uncertain and changing markets.  Spanish language learners may complete this course in Spanish.

Course Schedule

Registration Dates Course Dates Start Month Session Weeks
Registration04/27/2026 - 10/02/2026 Course Dates10/05/2026 - 11/29/2026 Start Month October SessionFall 2026 Session B Weeks8 Week session
Registration07/27/2026 - 01/01/2027 Course Dates01/04/2027 - 02/28/2027 Start Month January SessionWinter 2027 Session B Weeks8 Week session

Previous Syllabi

Not current for future courses.