ENTR415 - Marketing the Successful Small Business

Course Code: ENTR415 Course ID: 4574 Credit Hours: 3 Level: Undergraduate

Marketing the Successful Small Business examines the role of marketing in driving growth and competitiveness in small business environments. The course focuses on how small businesses develop marketing strategies that align with business goals, respond to market conditions, and operate within resource constraints. Students explore customer-focused marketing decision-making, competitive positioning, pricing, branding, distribution, and the strategic use of digital and emerging technologies to support effective marketing outcomes.