ENTD300 - User-Centered Experience Behavioral Design

Course Code: ENTD300 Course ID: 5440 Credit Hours: 3 Level: Undergraduate

This course provides a study of behavioral user experience (UX) techniques, strategies, tools, and tactics. This course will be taught utilizing a mixture of analytical and practical methods. The course examines UX principles and human behavior patterns, as well as how they are used to improve the UX design of products, services, and processes. Course topics include common types of behavioral UX Issues, user personas, behavioral UX data analysis, and user behavior and psychology. Other topics covered in the course include behavioral design, human computers and cognition, and usability analysis. The course begins with introductory UX concepts and lays the foundation for more advanced topics. The course covers both conceptual and scenario-based exercises, which will enable students to more easily comprehend and retain the course material. (Prerequisite: ENTD120 and WEBD122)