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Sports Management

Master of Science

The Master of Science in Sports Management provides you with an improved understanding of sports administration, coaching theory and strategy, and business skills such as marketing, promotion, public relations, and finance. In the sports and fitness fields, employees with advanced business skills and sports-related knowledge are highly sought after to help advance the success of athletic programs and individuals. This degree program is helpful for pursuing careers as an interscholastic or intercollegiate coach, sports manager, or front-office manager.

Program Courses

The curriculum for this program follows industry trends to help ensure relevancy to today's marketplace. View all courses.

Note: When enrolling in this program, you will be asked to choose between two different end-of-program options: a comprehensive final examination (capstone option) or a supervised practicum in a sports management work environment.

Program Objectives

In addition to the institutional and degree level learning objectives, graduates of this program are expected to achieve these learning outcomes:

  • Apply management theory and managerial leadership concepts to contemporary sports industry practices.
  • Analyze and apply relevant business, legal, and ethical issues such as models of ethical analysis, codes of professional ethics, and situational analysis to the sports industry and enterprise.
  • Integrate economic decision making and advanced finance theory and concepts to sports and sports-related enterprises as it relates to sports in contemporary society.
  • Implement concepts and theories of marketing to sports-related enterprises to include internal and external sources of marketing information, marketing theory, industry segmentation, marketing mix, sport sponsorship, licensing, venue and event marketing, and image enhancement.
  • Examine ethical and legal concepts in a sport context relative to governance, gender equity, and managerial leadership and decision making within an athletic department or organization.

View learning outcomes assessment results.

Concentrations

Concentrations are designed to help you group courses together so you can further specialize in your field and pursue a more focused path to degree completion. You will be asked to select a concentration when you enroll in this program.

Explore the concentrations available for this program.

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Coaching Theory and Strategy

Explores the strengths, weaknesses, and multiple roles of a successful coach in contemporary sports, including an analysis of the leadership style. Focuses on the contrasting responsibilities of a coach and assistant coaches and the levels of coaching relevant to these roles, as well as current ethical, management, and controversial issues in the field.

SPMT605

Coaching Leadership

SPMT606

Techniques in Coaching Strategy

SPMT614

Coaching Theory, Methods, and Issues

x

Interscholastic Athletic Administration

Upon successful completion of this concentration, the student will be able to:

  • Analyze and discuss the complexities and issues of academic sports administration from an interscholastic context.
  • Assess and develop your leadership and management styles as a sports administrator.
  • Assess and discuss the role of stakeholders in the sports industry including associations, the community, and discuss all related regulations and guidelines.
  • Develop, design, and assess a comprehensive sports event management plan to include functional plans, training plans, legal, financial, accounting, public relationships, human resources, promotions and leadership.

SPMT603

High School Athletic Administration

SPMT620

Leadership and Management in Sport

SPMT650

Legal Issues in High School Athletic Administration

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Sports Business Leadership

Upon successful completion of this concentration, the student will be able to:

  • Identify leadership styles and strengths and take steps to improve personal leadership capacity.
  • Implement practices necessary to build highly effective teams.
  • Apply theory to real-world problems.
  • Develop the capacity to understand and analyze sport organization realities from multiple perspectives.
  • Examine the leadership, management, scheduling, and financial issues associated with running a successful athletics program.
  • Develop the ability to be creative and entrepreneurial in thinking and application.

SPMT613

Sports Entrepreneurship

SPMT620

Leadership and Management in Sport

SPMT630

Sales and Promotions in Sport

Admission Requirements

Please be prepared to submit a legible copy of your valid government-issued photo ID (civilian students) or government issued JST or CCAF transcript (military students) upon request.

An AMU admissions representative will contact you with further details about how to submit the required documentation after you complete the enrollment application.

Need help?

Selecting the right program to meet your educational goals is a key step in ensuring a successful outcome. If you are unsure of which program to choose, or need more information, please contact an AMU admissions representative at 877-755-2787 or info@apus.edu.


Master's Degree/Graduate Certificate Tuition 

Per credit hour: $350 | $325 with military grant*
through 12/31/2019
 
$370 | $250 with military grant
effective 1/1/2020**

View Tuition and Fees Details  

*U.S. active-duty servicemembers, their spouse/dependents, Guard members, Reservists, and veterans are eligible for a grant that currently caps tuition at $325 per credit hour.

**To help minimize out-of-pocket costs, U.S. active-duty servicemembers, their spouse/dependents, Guard members, and Reservists are eligible for a grant that will cap tuition at $250 per credit hour (military TA cap). See all military student benefits.

Paying for School

Because our university is accredited by the Higher Learning Commission (HLC), (the same as the Ohio State University, Univ. of Chicago, and U.S. Air Force Academy, to name a few), we can accept the following forms of financial aid and payments:

Ways to Save

Transfer Credits 

Accelerate your degree completion by taking full advantage of our transfer credit options, including credit for your previous college courses, military service schools, American Council on Education (ACE) and College Level Examination Program (CLEP) tests, and prior learning experiences.  

Employer Contributions

AMU has educational partnerships with many employers and associations. Be sure to accurately enter your employer information when you complete our admissions application. Your employer might also offer a tuition reimbursement plan as one of your benefits.