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Business Administration

Bachelor of Business Administration (BBA)

The Bachelor of Business Administration (BBA) is a professionally focused degree designed to produce graduates who possess practical knowledge and the associated critical thinking skills desired in today’s competitive business world. You’ll study a core curriculum of management, marketing, law, finance, accounting, economics, and business strategy. Additional concentration options allow you to pursue focused specializations. This comprehensive and affordable business program is applicable for careers in any number of business, government, military, or other professions.

This program offers you the opportunity to learn from experienced instructors who have considerable managerial experience in Fortune 500 companies, and to communicate with fellow business students by participating in online community forums.

This Bachelor of Business Administration has been designed in consultation with industry business leaders and is accredited by the Accreditation Council for Business Schools and Programs (ACBSP) .

Program Courses

The curriculum for this program follows industry trends to help ensure relevancy to today's marketplace. View all courses.

Program Objectives

In addition to the institutional and degree level learning objectives, graduates of this program are expected to achieve these learning outcomes:

  • Explain and apply fundamental accounting and financial management operations to enhance business decision-making processes.
  • Discuss economic factors associated with government, business, and consumer environments and apply theoretical techniques to analyze markets.
  • Apply management, human resource, and personnel practices to organizational problem solving.
  • Integrate market and marketing information into a strategic plan.
  • Apply concepts of contract, tort, Uniform Commercial Code (UCC), and property law to business situations.
  • Articulate the external and internal environments of a business organization and formulate appropriate strategies in the context of competitive forces and environmental factors.
  • Collect information through the use of various data tools and apply critical thinking concepts to enhance business problem solving capabilities.
  • Describe how information systems transform business processes within the modern corporate organization.

View learning outcomes assessment results.

ACBSP Accredited

Degree at a Glance


Concentrations are designed to help you group courses together so you can further specialize in your field and pursue a more focused path to degree completion. You will be asked to select a concentration when you enroll in this program.

Explore the concentrations available for this program.


Business Analysis

Offers a comprehensive review of business requirements gathering, tools, techniques, and documentation suites. Offers project management techniques to define project cycles, measure and estimate efforts, and set priorities.

Sample Courses

  • BUSN330 - Fundamentals of Business Analysis I
  • BUSN331 - Fundamentals of Business Analysis II
  • BUSN332 - Business Use Cases
  • BUSN333 - Project Management for Business Analysts

Data Analytics

Offers an introduction to the field of data analytics as it is used to handle real-world problem solving and factual decision-making that is based on solid data collection and sound analysis.

Sample Courses

  • BUSN332 - Business Use Cases
  • BUSN250 - Analytics I
  • BUSN350 - Analytics II
  • BUSN450 - Applied Analytics


Covers comparative, environmental, international, and monetary economics. Topics include:  current and changing economic conditions and the impacts on consumer behavior and businesses; global economic strategies; the roles and responsibilities of financial institutions; and the use of economic analytical tools to assess environmental problems.

Sample Courses

  • ECON301 - Comparative Economics
  • ECON302 - Environmental Economics
  • ECON303 - International Economics
  • ECON304 - Monetary Economics

Entrepreneurial/Small Business Management

Looks at small business characteristics and competencies, including consumer behavior, pricing strategies, and small business budgets. Focuses on tasks and activities of an entrepreneur from research to launch through management and growth of venture opportunities, strategy, financing, formation, and marketing.

Sample Courses

  • BUSN316 - Fundamentals of Entrepreneurship
  • BUSN318 - Small Business Management
  • BUSN415 - Small Business Growth and Development
  • ENTR311 - Business Plan Foundations


This general concentration allows you to select from dozens of different concentration courses offered within this program, enabling you to create your own focused area of study. View course catalog for details.

View other concentrations in this program to see sample courses.


Information Technology Management

Focuses on enhancing organizational productivity through technology. Topics include: technical skills critical in a business environment;  system development life cycle (SDLC) models;  project management techniques such as PERT and Gantt charts; and Internet concepts such as protocols, web browsers, search engines, FTP, network security, and online gaming.

Sample Courses

  • WEBD311 - Internet Concepts
  • ITMG421 - Virtual Management
  • ITMG371 - Contemporary Internet Topics
  • ITMG321 - Information Technology Project Management

International Business Management

Examines the challenges of managing multicultural and distributed teams in an international workforce. Reviews the tools and techniques used to mitigate financial risk in international business. Helps to develop marketing decision skills in the global context.

Sample Courses

  • BUSN419 - International Business Management
  • MKTG407 - International Marketing
  • IRLS392 - Globalization and the Market Economy
  • FINC410 - International Finance


Integrates marketing functions with principles of management, finance, strategic planning, and information systems. Topics include: marketing plan development; marketplace analysis; psychology and sociology concepts of consumer behavior; and research techniques.

Sample Courses

  • BUSN320 - Principles of E Business
  • MKTG307 - Consumer Behavior
  • MKTG400 - Marketing Research
  • MKTG401 - Marketing Strategy

Admission Requirements

  • All AMU undergraduate programs require a minimum of a high school diploma or equivalent (i.e. GED).
  • Please read all undergraduate admission requirements before applying to this program and be prepared to submit the required documentation.
  • There is no fee to complete the AMU admission application. View steps to apply.

Need help?

Selecting the right program to meet your educational goals is a key step in ensuring a successful outcome. If you are unsure of which program to choose, or need more information, please contact an AMU admissions representative at 877-777-9081 or

Undergraduate Tuition Rates 

Per credit hour: $270 | $250 with military grant*

View Tuition and Fees Details  

*To help minimize out-of-pocket costs, AMU offers a tuition grant for U.S. active-duty servicemembers, Guard, Reserve, military spouses and dependents, and veterans that caps undergraduate tuition at the military TA limit. See all military-affiliated student benefits.

Paying for School

Because our university is accredited by the Higher Learning Commission (HLC), (the same as the Ohio State University, Univ. of Chicago, and U.S. Air Force Academy, to name a few), we can accept the following forms of financial aid and payments:

Ways to Save

Undergraduate Book Grant

Books are provided online at no cost if you are enrolled in undergraduate courses for credit. The undergraduate book grant is estimated to save $600 per academic semester* if you are registered as a full-time student.

Transfer Credits

Accelerate your degree completion by taking full advantage of our transfer credit options, including credit for your previous college courses, military service schools, American Council on Education (ACE) and College Level Examination Program (CLEP) tests, and prior learning experiences.  

Employer Contributions

AMU has educational partnerships with many employers and associations. Be sure to accurately enter your employer information when you complete our admissions application. Your employer might also offer a tuition reimbursement plan as one of your benefits.

*According to College Board Trends in College Pricing.