Sports Management

Master of Science

The Master of Science in Sports Management provides you with an improved understanding of sports administration, coaching theory and strategy, and business skills such as marketing, promotion, public relations, and finance. In the sports and fitness fields, employees with advanced business skills and sports-related knowledge are highly sought after to help advance the success of athletic programs and individuals. This degree program is helpful for pursuing careers as an interscholastic or intercollegiate coach, sports manager, or front-office manager.

Program Courses

The curriculum for this online master’s program is reviewed by an advisory council of industry experts for relevancy to today’s marketplace. Course topics include:

  • Design and management of recreation facilities
  • Organizing sport events
  • Marketing, promotions, public relations, and sports communications
  • Finance and accounting in sporting organizations
  • Entrepreneurial opportunities in the sports industry
  • Collegiate and high school sports administration and coaching
  • Sports-related legal issues and concepts
  • Theoretical, historical, social, and cultural aspects of sport
  • Macro view of the sports industry as a component of the modern world
  • Sports broadcasting, interviewing, and professional etiquette

Note: When enrolling in this program, you will be asked to choose between two different end-of-program options: a comprehensive final examination (capstone option) or a supervised practicum in a sports management work environment. If you are a resident of Kentucky or New York, you will not be allowed to select the practicum option as your end-of-program requirement.

View all courses.

Program Objectives

In addition to the institutional and degree level learning objectives, graduates of this program are expected to achieve these learning outcomes:

  • Apply management theory and managerial leadership concepts to contemporary sports industry practices.
  • Analyze and apply relevant business, legal, and ethical issues such as models of ethical analysis, codes of professional ethics, and situational analysis to the sports industry and enterprise.
  • Integrate economic decision making and advanced finance theory and concepts to sports and sports-related enterprises as it relates to sports in contemporary society.
  • Implement concepts and theories of marketing to sports-related enterprises to include internal and external sources of marketing information, marketing theory, industry segmentation, marketing mix, sport sponsorship, licensing, venue and event marketing, and image enhancement.
  • Examine ethical and legal concepts in a sport context relative to governance, gender equity, and managerial leadership and decision making within an athletic department or organization.

Degree at a Glance

Concentrations

Concentrations are designed to help you group courses together so you can further specialize in your field and pursue a more focused path to degree completion. You will be asked to select a concentration when you enroll in this program.

Explore the concentrations available for this program.

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Coaching Theory and Strategy

Explores the strengths, weaknesses, and multiple roles of a successful coach in contemporary sports, including an analysis of the leadership style. Focuses on the contrasting responsibilities of a coach and assistant coaches and the levels of coaching relevant to these roles, as well as current ethical, management, and controversial issues in the field.

Sample Courses

  • SPMT602 - Collegiate Sports Administration
  • SPMT603 - High School Athletic Administration
  • SPMT605 - Coaching Leadership
  • SPMT606 - Techniques in Coaching Strategy
  • SPMT614 - Coaching Theory, Methods, and Issues
  • SPMT650 - Legal Issues in High School Athletic Administration
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General

This general concentration allows you to select from all concentration courses offered in this program, including collegiate and high school sports administration, and coaching theory and leadership.

Sample Courses

  • SPMT602 - Collegiate Sports Administration
  • SPMT603 - High School Athletic Administration
  • SPMT605 - Coaching Leadership
  • SPMT606 - Techniques in Coaching Strategy
  • SPMT612 - Sports Event Management
  • SPMT613 - Sports Entrepreneurship
  • SPMT614 - Coaching Theory, Methods, and Issues
  • SPMT630 - Sales and Promotions in Sport
  • SPMT650 - Legal Issues in High School Athletic Administration
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Sports Administration

Analyzes the complexities of academic sports administration from a collegiate, interscholastic, or recreational context. Evaluates the role of stakeholders in the sports industry, such as associations, the community, and recreation administration, as well as various administration styles and a comprehensive sports event management plan that includes promotions, leadership, human resources, and financial aspects.

Sample Courses

  • SPMT602 - Collegiate Sports Administration
  • SPMT603 - High School Athletic Administration
  • SPMT612 - Sports Event Management
  • SPMT613 - Sports Entrepreneurship
  • SPMT630 - Sales and Promotions in Sport
  • SPMT650 - Legal Issues in High School Athletic Administration

Admission Requirements

  • All AMU graduate programs require you to have earned a minimum of a bachelor’s degree from an institution whose accreditation is recognized by the Council for Higher Education Accreditation (CHEA).
  • If you have a non-U.S. transcript, please view our International Admissions page for more information.
  • There is no fee to complete the AMU admission application. View steps to apply.  

Note: If you are a resident of Kentucky or New York, you will not be allowed to select the practicum option as your end-of-program requirement, and instead must take a comprehensive exam. You will be asked to sign a statement of understanding (SOU) with more information on state restrictions when you enroll in this program.

Need help?

Selecting the right program to meet your educational goals is a key step in ensuring a successful outcome. If you are unsure of which program to choose, or need more information, please contact an AMU admissions representative at 877-777-9081 or info@apus.edu.


Graduate Tuition Rates  

Per credit hour: $350 | $325 with military grant*

View Tuition and Fee Details

*To help minimize out-of-pocket costs, AMU offers a tuition grant for U.S. active-duty servicemembers, Guard, Reserve, military spouses and dependents, and veterans. See all military-affiliated student benefits.

Paying for School

As an accredited university, we accept the following forms of financial aid and payments:

Ways to Save

Transfer Credits 

Accelerate your degree completion by taking full advantage of our transfer credit options, including credit for your previous college courses, military service schools, American Council on Education (ACE) and College Level Examination Program (CLEP) tests, and prior learning experiences.  

Employer Contributions

AMU has educational partnerships with many employers and associations. Be sure to accurately enter your employer information when you complete our admissions application. Your employer might also offer a tuition reimbursement plan as one of your benefits.