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The Master of Science in Sports Management provides you with an improved understanding of sports administration, coaching theory and strategy, and business skills such as marketing, promotion, public relations, and finance. In the sports and fitness fields, employees with advanced business skills and sports-related knowledge are highly sought after to help advance the success of athletic programs and individuals. This degree program is helpful for pursuing careers as an interscholastic or intercollegiate coach, sports manager, or front-office manager.
The curriculum for this online master’s program is reviewed by an advisory council of industry experts for relevancy to today’s marketplace. Course topics include:
Note: When enrolling in this program, you will be asked to choose between two different end-of-program options: a comprehensive final examination (capstone option) or a supervised practicum in a sports management work environment. If you are a resident of Kentucky or New York, you will not be allowed to select the practicum option as your end-of-program requirement.
In addition to the institutional and degree level learning objectives, graduates of this program are expected to achieve these learning outcomes:
Concentrations are designed to help you group courses together so you can further specialize in your field and pursue a more focused path to degree completion. You will be asked to select a concentration when you enroll in this program.
Explores the strengths, weaknesses, and multiple roles of a successful coach in contemporary sports, including an analysis of the leadership style. Focuses on the contrasting responsibilities of a coach and assistant coaches and the levels of coaching relevant to these roles, as well as current ethical, management, and controversial issues in the field.
This general concentration allows you to select from all concentration courses offered in this program, including collegiate and high school sports administration, and coaching theory and leadership.
Analyzes the complexities of academic sports administration from a collegiate, interscholastic, or recreational context. Evaluates the role of stakeholders in the sports industry, such as associations, the community, and recreation administration, as well as various administration styles and a comprehensive sports event management plan that includes promotions, leadership, human resources, and financial aspects.
Note: If you are a resident of Kentucky or New York, you will not be allowed to select the practicum option as your end-of-program requirement, and instead must take a comprehensive exam. You will be asked to sign a statement of understanding (SOU) with more information on state restrictions when you enroll in this program.
Selecting the right program to meet your educational goals is a key step in ensuring a successful outcome. If you are unsure of which program to choose, or need more information, please contact an AMU admissions representative at 877-777-9081 or email@example.com.
*To help minimize out-of-pocket costs, AMU offers a tuition grant for U.S. active-duty servicemembers, Guard, Reserve, military spouses and dependents, and veterans. See all military-affiliated student benefits.
Because our university is accredited by the Higher Learning Commission (HLC), (the same as the Ohio State University, Univ. of Chicago, and U.S. Air Force Academy, to name a few), we can accept the following forms of financial aid and payments:
Accelerate your degree completion by taking full advantage of our transfer credit options, including credit for your previous college courses, military service schools, American Council on Education (ACE) and College Level Examination Program (CLEP) tests, and prior learning experiences.
AMU has educational partnerships with many employers and associations. Be sure to accurately enter your employer information when you complete our admissions application. Your employer might also offer a tuition reimbursement plan as one of your benefits.