Business Administration

Bachelor of Business Administration (BBA)

The Bachelor of Business Administration (BBA) is a professionally focused degree designed to produce graduates who possess practical knowledge and the associated critical thinking skills desired in today’s competitive business world. You’ll study a core curriculum of management, marketing, law, finance, accounting, economics, and business strategy. Additional concentration options allow you to pursue focused specializations. This comprehensive and affordable business program is applicable for careers in any number of business, government, military, or other professions.

This Bachelor of Business Administration has been designed in consultation with industry business leaders and is accredited by the Accreditation Council for Business Schools and Programs (ACBSP).

The curriculum for this online bachelor’s program is reviewed by an advisory council of industry experts for relevancy to today’s marketplace. Course topics include:

  • Accounting statements and concepts
  • Business basics, including terms, organizations, and functions
  • U.S. and global business systems and strategy
  • Business laws and ethics
  • Operations research and global and competitive strategies
  • Critical thinking strategies for business decisions
  • Microeconomics and macroeconomics for business
  • Financial management and statistical methods and models
  • Supervision principles, including leadership concepts and skills
  • Marketing fundamentals

This program offers you the opportunity to learn from experienced instructors who have considerable managerial experience in Fortune 500 companies, and to communicate with fellow business students by participating in online community forums.

Program Objectives

In addition to the institutional and degree level learning objectives, graduates of this program are expected to achieve these learning outcomes:

  • Explain and apply fundamental accounting and financial management operations to enhance business decision-making processes.
  • Discuss economic factors associated with government, business, and consumer environments and apply theoretical techniques to analyze markets.
  • Apply management, human resource, and personnel practices to organizational problem solving.
  • Integrate market and marketing information into a strategic plan.
  • Apply concepts of contract, tort, Uniform Commercial Code (UCC), and property law to business situations.
  • Articulate the external and internal environments of a business organization and formulate appropriate strategies in the context of competitive forces and environmental factors.
  • Collect information through the use of various data tools and apply critical thinking concepts to enhance business problem solving capabilities.
  • Describe how information systems transform business processes within the modern corporate organization.
Accreditation Council for Business Schools and Programs (ACBSP)

Degree at a Glance


Concentrations are designed to help you group courses together so you can further specialize in your field and pursue a more focused path to degree completion. You will be asked to select a concentration when you enroll in this program.

Explore the concentrations available for this program.


Business Analysis

Offers a comprehensive review of business requirements gathering, tools, techniques, and documentation suites. Offers project management techniques to define project cycles, measure and estimate efforts, and set priorities.

Sample Courses

  • BUSN330 - Fundamentals of Business Analysis I
  • BUSN331 - Fundamentals of Business Analysis II
  • BUSN332 - Business Use Cases
  • BUSN333 - Project Management for Business Analysts


Covers comparative, environmental, international, and monetary economics. Topics include:  current and changing economic conditions and the impacts on consumer behavior and businesses; global economic strategies; the roles and responsibilities of financial institutions; and the use of economic analytical tools to assess environmental problems.

Sample Courses

  • ECON301 - Comparative Economics
  • ECON302 - Environmental Economics
  • ECON303 - International Economics
  • ECON304 - Monetary Economics

Entrepreneurial/Small Business Management

Looks at small business characteristics and competencies, including consumer behavior, pricing strategies, and small business budgets. Focuses on tasks and activities of an entrepreneur from research to launch through management and growth of venture opportunities, strategy, financing, formation, and marketing.

Sample Courses

  • BUSN316 - Fundamentals of Entrepreneurship
  • BUSN318 - Small Business Management
  • BUSN415 - Small Business Growth and Development
  • ENTR311 - Business Plan Foundations


This general concentration allows you to select from dozens of different concentration courses offered within this program, enabling you to create your own focused area of study. View course catalog for details.

View other concentrations in this program to see sample courses.


Information Technology Management

Focuses on enhancing organizational productivity through technology. Topics include: technical skills critical in a business environment;  system development life cycle (SDLC) models;  project management techniques such as PERT and Gantt charts; and Internet concepts such as protocols, web browsers, search engines, FTP, network security, and online gaming.

Sample Courses

  • WEBD311 - Internet Concepts
  • ITMG371 - Contemporary Internet Topics
  • ITMG421 - Virtual Management
  • ITMG321 - Information Technology Project Management

International Business Management

Examines the challenges of managing multicultural and distributed teams in an international workforce. Reviews the tools and techniques used to mitigate financial risk in international business. Helps to develop marketing decision skills in the global context.

Sample Courses

  • BUSN419 - International Business Management
  • MKTG407 - International Marketing
  • HRMT427 - International Human Resource Management
  • FINC410 - International Finance


Integrates marketing functions with principles of management, finance, strategic planning, and information systems. Topics include: marketing plan development; marketplace analysis; psychology and sociology concepts of consumer behavior; and research techniques.

Sample Courses

  • BUSN320 - Principles of E Business
  • MKTG307 - Consumer Behavior
  • MKTG400 - Marketing Research
  • MKTG401 - Marketing Strategy

Admission Requirements

  • All undergraduate programs require a minimum of a high school diploma or equivalent (i.e. GED).
  • New undergraduate students may be asked to complete our College Readiness Assessment (ADMN100). If you have successfully completed 9 or more hours of college credit, you may reach out to your admission representative to inquire about waiving this requirement.
  • If you have previous college experience, you will be asked to submit your transcripts from previous schools where you earned academic credit.
  • There is no fee to complete our admission application. View steps to apply.

Need help?

Selecting the right program to meet your educational goals is a key step in ensuring a successful outcome. If you are unsure of which program to choose, or need more information, please contact an admission representative at 877-777-9081 or