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SPMT607 - The Sports Industry

Course Details

Course Code: SPMT607 Course ID: 2766 Credit Hours: 3 Level: Graduate

This course is a study of the sports industry across all of its disciplines, functions, economics, leaders, and organizations. It is a macro view of sports as a major component of the modern corporate, social, economic, and recreation world. The industry is studied in detail in many different aspects as it exists in society. Key aspects of the sports industry history, contemporary situation, and future outlook are addressed.





Course Schedule

Registration Dates Course Dates Session Weeks
11/26/18 - 05/03/19 05/06/19 - 06/30/19 Spring 2019 Session I 8 Week session
12/31/18 - 05/31/19 06/03/19 - 07/28/19 Spring 2019 Session D 8 Week session
02/25/19 - 08/02/19 08/05/19 - 09/29/19 Summer 2019 Session I 8 Week session
04/29/19 - 10/04/19 10/07/19 - 12/01/19 Fall 2019 Session B 8 Week session

Current Syllabi

After successfully completing this course, students will fulfill the following Learning Objectives (L.O.):

  1. Illustrate managerial leadership theories and practical concepts utilized by sports industry professionals in leadership positions.
  2. Critically evaluate structures, policies, and development of governance structures in the sports industry.
  3. Analyze ethical and legal aspects associated with operating a sport entity.
  4. Critique sport marketing strategies, economic decision making, and finance theory and concepts relevant to the sport industry.
  5. Construct marketing strategies for a sport entity by employing marketing mix principles.
  6. Develop a strategic plan for a sports entity to excel in managerial leadership, compliance to governing bodies, and marketing.
NameGrade %
Forums 30.00 %
Week 1 3.75 %
Week 2 3.75 %
Week 3 3.75 %
Week 4 3.75 %
Week 5 3.75 %
Week 6 3.75 %
Week 7 3.75 %
Week 8 3.75 %
Assignments 45.00 %
Week 2 Assignment: Managerial Leadership 15.00 %
Week 4 Assignment: Governance 15.00 %
Week 6 Assignment: Marketing Plan 15.00 %
Final Project 25.00 %
Week 8 Assignment: Strategic Plan 25.00 %

Required Course Textbook:

Book Number

Authors

Book Title

Publication Info

ISBN

SPMT607

Pederson, P., & Thibault, L.

Contemporary Sports Management, 5th Edition

Champaign, IL:

Human Kinetics

1450469655

Textbook in APA format:

Pederson, P., Parks, J., Jerome, Q., & Thibault, L. (2014). Contemporary Sport Management, Fourth Edition . Champaign, IL: Human Kinetics

Additional Reading:

There may be other materials, including websites outside the classroom, assigned by the Instructor during the course.

Websites:

In addition to the required course texts the following public domain websites are useful. Please abide by the APUS academic honesty policy when using Internet sources as well. Note website addresses are subject to change.

Site Name

Website URL/Address

The OWL at Purdue

http://owl.english.purdue.edu/

APA Style Homepage

http://www.apastyle.org/index.aspx

North American Society for Sport Management

http://www.nassm.org/

Book Title:Contemporary Sport Management, 5th ed.
ISBN:9781450469654
Publication Info:Human Kinetics
Author:Pedersen, P. and Thibault, L.
Unit Cost:$132.40
Electronic Unit Cost:$62.93
Book Title:Course materials will change for June 2019 & beyond start dates. Please email booklist@apus.edu for an updated booklist.
ISBN:APUPOTI4
Publication Info:Open Web Sources

Previous Syllabi

Not current for future courses.