Athletic programs administration focuses on the coach, and their administrative responsibilities of their profession. Coaching goes beyond knowledge of the game, strategies to win or practice design. Coaches and administrators, much like managers in the business world, are decision makers and resource allocators. They make sure player to player and coach relations are operating smoothly. Their duties also include fundraising, facility management, scheduling and maintaining budgets much like any business manager. This course examines the key concepts and skills to becoming an effective sports manager that includes program promotion, leadership, personal organization, public relations and risk management.
After successfully completing this course, students will fulfill the following Learning Objectives (L.O.):
Elaborate on the major components of a mission statement and construct a comprehensive mission statement for an athletic team or program.
Examine various factors of situational leadership.
Create leadership and control elements necessary for improving an athletic program.
Develop a travel worksheet and travel itinerary for an athletic program.
Illuminate tactics in handling a public relations crisis.
Assess the magnitude of risk management issues for coaches and program administrators
Assess the strengths, weaknesses, opportunities, and threats associated with an athletic program.
Design a business plan for an athletic program, which includes a mission statement, long and short-term goals, executive summary, SWOT analysis, human resources plan, marketing plan, and financial projections and statements.
There may be other materials, including websites outside the classroom, assigned by the Instructor during the course.
In addition to the required course texts the following public domain websites are useful. Please abide by the university’s academic honesty policy when using Internet sources as well. Note website addresses are subject to change.
American Public University System, 111 W. Congress Street, Charles Town, WV 25414 | Toll Free: 877-755-2787
American Public University System (APUS) is accredited by the Higher Learning Commission (HLC) and is a wholly owned subsidiary of American Public Education, Inc. (APEI). Pursuant to a contractual arrangement, APEI provides certain services for the benefit of APUS, subject to APUS oversight and ultimate authority. Pursuant to a license, APEI may use APUS’s trademarks and other intellectual property in its performance of those services. American Public University System, American Public University, and American Military University are not affiliated with American University or the U.S. Military.