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RTMG300 - Retail Strategy

Course Details

Course Code: RTMG300 Course ID: 4112 Credit Hours: 3 Level: Undergraduate

Students in this course will use analytical techniques for diagnosing the competitive position of retail focused strategy and to discover specific retail options. They will discover the strategic perspectives of retail management by examining essential concepts in the retailing industry, determining and calculating how retail businesses increase returns, and determining ways they create economic value for owners and stakeholders. Students will contrast how today’s managers assess and implement strategies and apply planning used by successful retailers. They will explore the retailer’s role in society providing insights as to how consumers behave as shoppers, what retailers do to create demand as well as their role in satisfying customer demands. In addition, students will discuss strategy from the perspective of planning for success as well as identifying challenges and problems that occur when retailers do not react to rapid changes in the marketplace to remain competitive and meet the ever-changing demands of the consumer.





Course Schedule

Registration Dates Course Dates Session Weeks
03/25/19 - 08/30/19 09/02/19 - 10/27/19 Summer 2019 Session D 8 Week session
05/27/19 - 11/01/19 11/04/19 - 12/29/19 Fall 2019 Session I 8 Week session
07/29/19 - 01/03/20 01/06/20 - 03/01/20 Winter 2020 Session B 8 Week session

Current Syllabi

LO1: Analyze the importance of strategy in retailing.
LO2: Differentiate strategies for increasing return on investment in a retail organization.
LO3: Examine the use of technology in a retailing strategy.
LO4: Evaluate theories of planning, organizing, staffing, directing, leading, and controlling of retail strategies used by successful retailers in today’s global economy.
LO5: Conduct a consumer behavior analysis.
LO6: Devise a set of strategic actions to address retail marketplace changes.
LO7: Examine the various types of retail organizational strategies.
LO8: Analyze techniques for diagnosing the competitive position of retail focused strategy.

NameGrade %
Forums 40.00 %
Introduction Forum 4.44 %
Forum 1 4.44 %
Forum 2 4.44 %
Forum 3 4.44 %
Forum 4 4.44 %
Forum 5 4.44 %
Forum 6 4.44 %
Forum 7 4.44 %
Forum 8 4.44 %
Strategy Paper 15.00 %
Assignment 1: Retail Strategy Paper (Due Week 2) 15.00 %
Exploring Consumer Behavior 20.00 %
Assignment 2: Consumer Behavior Analysis (Due Week 5) 20.00 %
Final Paper 25.00 %
Assignment 3: Retail Strategy Final Project (Due Week 7) 25.00 %

Required Readings:

This class relies solely on electronic resources which will be available through the classroom. All directions will be given to the students on where to acquire readings through the Lessons area of the classroom for each week.

Book Title:Store Wars: The Worldwide Battle for Mindspace and Shelfspace, Online and In-store - e-book available in the APUS Online Library; links also provided in the classroom Lessons section
ISBN:9781118374061
Publication Info:Wiley Lib
Author:Thain & Bradley
Unit Cost:$60.00

Previous Syllabi

Not current for future courses.