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MKTG602 - Global Marketing Strategy

Course Details

Course Code: MKTG602 Course ID: 2759 Credit Hours: 3 Level: Graduate

This course is a study of the elements involved in such key global marketing functions as product, price, place and promotional activities. Students will evaluate global marketing opportunities, develop strategy, and simulate implementation of it as it relates to total organizational strategy.





Course Schedule

Registration Dates Course Dates Session Weeks
11/26/18 - 05/03/19 05/06/19 - 06/30/19 Spring 2019 Session I 8 Week session
01/28/19 - 06/28/19 07/01/19 - 08/25/19 Summer 2019 Session B 8 Week session
03/25/19 - 08/30/19 09/02/19 - 10/27/19 Summer 2019 Session D 8 Week session

Current Syllabi

The main goals of the course are to provide you the tools that are used for marketing management decision processes and marketing systems in the global environment. This course is also designed to provide:

1. A view of international marketing
2. A overview of the international trade issues
3. Foundations of cultural understanding
4. Cultural dynamics in global markets
5. Business customs and practices in global marketing
6. The various patterns of multinational cooperation and the strategic marketing implications of economic cooperation for marketing

NameGrade %
Forum 35.00 %
Forum 1 4.38 %
Forum 2 4.38 %
Forum 3 4.38 %
Forum 4 4.38 %
Forum 5 4.38 %
Forum 6 4.38 %
Forum 7 4.38 %
Forum 8 4.38 %
Final Term Paper 15.00 %
Week 7 Term Paper 15.00 %
Assignments 50.00 %
Week 1 proposal 10.00 %
Week 2 Assignment 10.00 %
Week 3 Assignment, global website 10.00 %
Week 4 Assignment 10.00 %
Week 5 Assignment 10.00 %
Book Title: Global Marketing, 9th ed. (custom) (The custom ISBN may have more competitive pricing in hard copy or electronic format. The non-custom ISBN is: 9780134129945, please use this one to search for the book from other booksellers.)
Author: Keegan and Green
Publication Info: Pearson
ISBN: 9781323623794

Book Title:Global Marketing, 9th ed.
ISBN:9780134129945
Publication Info:Pearson
Author:Keegan and Green
Unit Cost:$172.61

Previous Syllabi

Not current for future courses.