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MKTG423 - Marketing Writing

Course Details

Course Code: MKTG423 Course ID: 4271 Credit Hours: 3 Level: Undergraduate

This course provides a sound understanding of an integrated approach towards marketing communications mix. The course assesses the impact of globalization of markets on marketing communications and provides an understanding of the cultural, legal and lifestyle of various cultures. This is an advanced writing course providing practice in producing marketing content for print, broadcast, online and public relations media. Commonalities and differences among writing formats, mechanics, and approaches of each medium are addressed.





Course Schedule

Registration Dates Course Dates Session Weeks
12/31/18 - 05/31/19 06/03/19 - 07/28/19 Spring 2019 Session D 8 Week session
03/25/19 - 08/30/19 09/02/19 - 10/27/19 Summer 2019 Session D 8 Week session

Current Syllabi

A successful student will fulfill the following learning objectives:
• LO1. Recognize and evaluate the importance of crafting and delivering a marketing message
• LO2: Evaluate the significance of the different audiences
• LO3: Analyze a range of marketing communication tools.
• LO4: Understand the ethical obligations of a marketing professional
• LO5: Examine the differences between marketing, advertising and sales writing.
• LO6: Identify the most important elements to write when creating marketing materials.
• LO7: Write effectively for different mediums including print, television, radio, Internet, etc.

NameGrade %
Forums 36.00 %
Introduction 4.00 %
Plagiarism 4.00 %
Week 1 Forum 4.00 %
Week 2 Forum 4.00 %
Week 3 Forum 4.00 %
Week 4 Forum 4.00 %
Week 5 Forum 4.00 %
Week 6 Forum 4.00 %
Week 7 Forum 4.00 %
Assignments 36.00 %
Assignment 1 (Week 1) 6.00 %
Assignment 2 (Week 2) 6.00 %
Assignment 3 (Week 3) 6.00 %
Assignment 4 (Week 5) 6.00 %
Assignment 5 (Week 6) 6.00 %
Assignment 6 (Week 7) 6.00 %
Midterm 10.00 %
Midterm 10.00 %
Final 18.00 %
Final Project (Week 8) 18.00 %
Book Title: New Rules of Marketing and PR, 4th ed.-E-book available in the APUS Online Library
Author: Scott, David Meerman
Publication Info: Wiley Lib
ISBN: 9781118488768
Book Title: Strategic Writing, 3rd ed-E-book available in the APUS Online Library
Author: Marsh, Charles
Publication Info: Taylor & Francis
ISBN: 9780205031979
Book Title: To find the library e-book(s) req'd for your course, please visit http://apus.libguides.com/er.php to locate the eReserve by course #. You must be logged in to eCampus first to access the links.
Author: N/A
Publication Info: N/A
ISBN: N/A

Book Title:Strategic Writing, 3rd ed-E-book available in the APUS Online Library
ISBN:9780205031979
Publication Info:Taylor & Francis
Author:Marsh, Charles
Unit Cost:$108.53
Book Title:To find the library e-book(s) req'd for your course, please visit http://apus.libguides.com/er.php to locate the eReserve by course #. You must be logged in to eCampus first to access the links.
Author: No Author Specified
Book Title:New Rules of Marketing and PR, 4th ed.-E-book available in the APUS Online Library
ISBN:9781118488768
Publication Info:Wiley Lib
Author:Scott, David Meerman
Unit Cost:$16.49

Previous Syllabi

Not current for future courses.