This course is designed to develop marketing decision skills in the global context. The course focuses on international marketing theory and practice from the point of view of the marketing manager and the requirements of a business in the international marketplace. The emphasis is on the application of tools and methods of international marketing practices.This course builds on skills developed in previous course work and assignments by integrating these with the issues and concepts of international marketing. Consequently it is highly recommended that students taken MKTG300 prior to registering for this course.
CO-1 Explore international marketing.
CO-2 Examine the decision whether to internationalize.
CO-3 Understand the deciding variables in considering which markets to enter. CO-4 Identify and examine market entry strategies.
CO-5 Consider the process of designing the global marketing program.
CO-6 Examine the process of implementing and coordinating the global marketing program.
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