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MKTG401 - Marketing Strategy

Course Details

Course Code: MKTG401 Course ID: 3436 Credit Hours: 3 Level: Undergraduate

This course presents the analytical and decision-making processes involved in formulating, implementing, and controlling a strategic marketing program for a given product-market entry. It includes discussions of customer, competitor, and environmental analysis; market segmentation and targeting; competitive positioning; implementation; and control. Because the course assumes that the student is already familiar with many of the concepts and analytical tools relevant to these topics, it goes beyond a simple review of definitions and procedures to examine strategic implications. The course also explores how marketing interacts with other levels of strategy and with other functional departments within an organization.





Course Schedule

Registration Dates Course Dates Session Weeks
04/29/19 - 10/04/19 10/07/19 - 12/01/19 Fall 2019 Session B 8 Week session
05/27/19 - 11/01/19 11/04/19 - 12/29/19 Fall 2019 Session I 8 Week session
06/24/19 - 11/29/19 12/02/19 - 01/26/20 Fall 2019 Session D 8 Week session
07/29/19 - 01/03/20 01/06/20 - 03/01/20 Winter 2020 Session B 8 Week session
08/26/19 - 01/31/20 02/03/20 - 03/29/20 Winter 2020 Session I 8 Week session
09/30/19 - 02/28/20 03/02/20 - 04/26/20 Winter 2020 Session D 8 Week session

Current Syllabi

• Examine trends in strategic marketing and how organizations adapt to them.
• Explain how the process of customer segmentation is applied in developing business strategy.
• Prepare an organizational strategic plan.
• Examine how the organization supports business strategy.
• Analyze how organizations implement marketing strategies and techniques

NameGrade %
Forum Participation 20.00 %
Week 1 Forum 2.50 %
Week 2 Forum 2.50 %
Week 3 Forum 2.50 %
Week 4 Froum 2.50 %
Week 5 Forum 2.50 %
Week 6 Forum 2.50 %
Week 7 Forum 2.50 %
Week 8 Forum 2.50 %
Short Analysis Papers 40.00 %
Week Two Short Analysis Paper 10.00 %
Week Three Short Analysis Paper 10.00 %
Week Five Short Analysis Paper 10.00 %
Week Seven Short Analysis Paper 10.00 %
Quizzes 15.00 %
Week One Quiz 5.00 %
Week Two Quiz 5.00 %
Week Six Quiz 5.00 %
Final Exam 15.00 %
Final Exam 15.00 %
Mid-Term 10.00 %
Mid-term Exam 10.00 %
Unassigned 0.00 %
RealizeIT 0.00 %
Book Title: Various resources from the APUS Library & the Open Web are used. Links provided inside the classroom in the Lessons section.
Author:
Publication Info:
ISBN: N/A

Book Title:Various resources from the APUS Library & the Open Web are used. Links provided inside the classroom in the Lessons section.
Author: No Author Specified

Previous Syllabi

Not current for future courses.