Skip Navigation
 

MKTG308 - Social Media Marketing

Course Details

Course Code: MKTG308 Course ID: 4272 Credit Hours: 3 Level: Undergraduate

This course presents the use of online social networking as a marketing strategy designed to increase customer loyalty and lead conversion. Through the study of social media sites, students evaluate contemporary and emerging tools in the digital marketplace.





Course Schedule

Registration Dates Course Dates Session Weeks
04/29/19 - 10/04/19 10/07/19 - 12/01/19 Fall 2019 Session B 8 Week session
05/27/19 - 11/01/19 11/04/19 - 12/29/19 Fall 2019 Session I 8 Week session
06/24/19 - 11/29/19 12/02/19 - 01/26/20 Fall 2019 Session D 8 Week session
07/29/19 - 01/03/20 01/06/20 - 03/01/20 Winter 2020 Session B 8 Week session
08/26/19 - 01/31/20 02/03/20 - 03/29/20 Winter 2020 Session I 8 Week session
09/30/19 - 02/28/20 03/02/20 - 04/26/20 Winter 2020 Session D 8 Week session

Current Syllabi

LO-1. Analyze social media in terms of online expression, social networking, community building, and
citizen journalism
LO-2. Appraise opportunities and challenges for marketing utilizing social media
LO-3. Identify communication challenges in branding management
LO-4. Leverage social media communities in marketing
LO-5. Assess social networking opportunities for marketing opportunities

NameGrade %
Assignments 31.00 %
Assignment 1 (week 2) 6.20 %
Assignment 2 (week 3) 6.20 %
Assignment 3 (week 5) 6.20 %
Assignment 4 (week 6) 6.20 %
Assignment 5 (week 7) 6.20 %
Forums 34.00 %
Week 1, Discussion Post 1 4.25 %
Week 2, Discussion Post 2 4.25 %
Week 3, Discussion Post 3 4.25 %
Week 4, Discussion Post 4 4.25 %
Week 5, Discussion Post 5 4.25 %
Week 6, Discussion Post 6 4.25 %
Week 7, Discussion Post 7 4.25 %
Week 8, Discussion Post 8 4.25 %
Tests 35.00 %
Mid-Term Exam 15.00 %
Final Exam 20.00 %
Book Title: The Zen of Social Media Marketing, 3rd ed. - eBook available via the APUS online library. Hard copy not available from the APUS Bookstore, please try other sources.
Author: Kabani, Shama
Publication Info: BenBella Books
ISBN: 9781937856151
Book Title: To find the library e-book(s) req'd for your course, please visit http://apus.libguides.com/er.php to locate the eReserve by course #. You must be logged in to eCampus first to access the links.
Author: N/A
Publication Info: N/A
ISBN: N/A
Book Title: Strategic Social Media: From Marketing to Social Change, 1st ed. - e-book available in the APUS Online Library; hard copy not available from the APUS Bookstore, please try other sources.
Author: Mahoney & Tang
Publication Info: Wiley OL
ISBN: 9781119259190

Book Title:Strategic Social Media: From Marketing to Social Change, 1st ed. - e-book available in the APUS Online Library; hard copy not available from the APUS Bookstore, please try other sources.
ISBN:9781119259190
Publication Info:Wiley OL
Author:Mahoney & Tang
Unit Cost:$99.95
Book Title:The Zen of Social Media Marketing, 3rd ed. - eBook available via the APUS online library. Hard copy not available from the APUS Bookstore, please try other sources.
ISBN:9781937856151
Publication Info:BenBella Books
Author:Kabani, Shama
Unit Cost:$12.24
Book Title:To find the library e-book(s) req'd for your course, please visit http://apus.libguides.com/er.php to locate the eReserve by course #.
Author: No Author Specified

Previous Syllabi

Not current for future courses.