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MKTG305 - Advertising

Course Details

Course Code: MKTG305 Course ID: 3431 Credit Hours: 3 Level: Undergraduate

This course is a study and analysis of advertising's role in marketing operations. Course topics will include such areas as the integration of advertising into sales promotion, event marketing, direct response, and other varied support strategies.





Course Schedule

Registration Dates Course Dates Session Weeks
12/31/18 - 05/31/19 06/03/19 - 07/28/19 Spring 2019 Session D 8 Week session
02/25/19 - 08/02/19 08/05/19 - 09/29/19 Summer 2019 Session I 8 Week session
04/29/19 - 10/04/19 10/07/19 - 12/01/19 Fall 2019 Session B 8 Week session

Current Syllabi

1. Define the dimensions of advertising and its evolution.
2. Explain the economic, social, and regulatory aspects of advertising.
3. Define the role of advertising from local to global.
4. Explain why marketing and consumer behavior are the foundations of advertising.
5. Discuss market segmentation and the marketing mix.
6. Describe marketing and advertising planning, media strategy and linkage to the market.
7. Explain creative strategy and the creative process.
8. Describe use of print media, electronic media, digital interactive media, and direct media.
9. Describe the importance of relationship building through integrating advertising in direct marketing, personal selling, sales promotion, public relationships, sponsorship, and corporate advertising.

NameGrade %
Assignment/Essay Submissions 50.00 %
Week 1 Assignment 10.00 %
Week 2 Assignment 10.00 %
Week 3 Assignment 10.00 %
Week 4 Essay 10.00 %
Week 7 Essay 10.00 %
Interview/Analysis Submission 10.00 %
Week 6 Interview/Video Presentation 10.00 %
Forums 30.00 %
Week 1 Forum 3.00 %
Week 2 Forum 3.00 %
Week 3 Forum 3.00 %
Week 4 Forum 3.00 %
Week 5 Forum 3.00 %
Week 6 Forum 3.00 %
Week 7 Forum 3.00 %
Week 8 Forum 3.00 %
Introduction Forum 3.00 %
Plagiarism Forum 3.00 %
Final Exam 10.00 %
WK 8 Final Essay Exam. 10.00 %
Book Title: You must validate your cart to get access to your VitalSource e-book(s). If needed, instructions are available here - http://apus.libguides.com/bookstore/undergraduate
Author: N/A
Publication Info: N/A
ISBN: N/A
Book Title: Contemporary Advertising Loose Leaf 15th Ed - The VitalSource eBook will be provided through the APUS Bookstore.
Author: Arnes
Publication Info: McGraw-Hill
ISBN: 9781259548154

Book Title:Various resources from the APUS Library & the Open Web are used. Links provided inside the classroom in the Lessons section.
Author: No Author Specified

Previous Syllabi

Not current for future courses.