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Course Code: MKTG304 Course ID: 3430 Credit Hours: 3 Level: Undergraduate
This course is an introduction to public relations, covering strategies and tactics used by public relations professionals. The course emphasizes theory and skills needed to perform in the professional arena, including an introduction to research-based public relations campaigns. A major focus of the course for the student is a “walk through” of a public relations campaign that uses a checklist approach.
|Registration Dates||Course Dates||Session||Weeks|
|03/30/20 - 09/04/20||09/07/20 - 11/01/20||Summer 2020 Session D||8 Week session|
|05/25/20 - 10/30/20||11/02/20 - 12/27/20||Fall 2020 Session I||8 Week session|
|07/27/20 - 01/01/21||01/04/21 - 02/28/21||Winter 2021 Session B||8 Week session|
LO1: Articulate the definition of public relations
LO2: Examine the source-encoder-message-decoder-receiver approach to communication in public relations.
LO3: Explain the importance of maintaining ethical standards in the area of public relations
LO4: Examine the steps used in conducting public relations research
LO5: Compare similarities and differences in communication directed towards print media, electronic media, employee relations, government relations, consumer relations, and international relations
LO6: Distinguish similarities and differences in approaches to writing when preparing messages for print versus audio.
LO7: Articulate ways the Internet influences the area of public relations
LO8: Explain the use of public relations concepts during crisis and issues management.
|Book Title:||Various resources from the APUS Library & the Open Web are used. Please visit http://apus.libguides.com/er.php to locate the course eReserve.*|
Not current for future courses.