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MKTG201 - Fundamentals of Marketing

Course Details

Course Code: MKTG201 Course ID: 4496 Credit Hours: 3 Level: Undergraduate

This course is a comprehensive survey of marketing activities and the function of marketing. The course will familiarize the student with the scope, terminology, and procedures of marketing. Course topics include the analysis of markets, competition, consumer behavior, and the assessment of product, price, distribution, and promotion strategies. Consumer motivation and the diffusion and adoption of new goods and services are studied. The student will complete a marketing plan of their own.





Course Schedule

Registration Dates Course Dates Session Weeks
11/26/18 - 05/03/19 05/06/19 - 06/30/19 Spring 2019 Session I 8 Week session
12/31/18 - 05/31/19 06/03/19 - 07/28/19 Spring 2019 Session D 8 Week session
01/28/19 - 06/28/19 07/01/19 - 08/25/19 Summer 2019 Session B 8 Week session
02/25/19 - 08/02/19 08/05/19 - 09/29/19 Summer 2019 Session I 8 Week session
03/25/19 - 08/30/19 09/02/19 - 10/27/19 Summer 2019 Session D 8 Week session
04/29/19 - 10/04/19 10/07/19 - 12/01/19 Fall 2019 Session B 8 Week session

Current Syllabi

  •  (LO 1) Define and explain the meaning of marketing ch 1
  •  (LO 2) Explain the fundamentals of marketing ch 1
  •  (LO 3) Discuss the use of a marketing strategy to organize a marketing program ch 2
  •  (LO 4) Evaluate the role of marketing in practical business applications ch 4
  •  (LO 5) Discuss marketing and its impact on business ch 4
  •  (LO 6) Analyze marketing opportunities related to consumers and market segments. Ch 5
  •  (LO 7) Analyze product and distribution channels. Ch 7
  •  (LO 8) Analyze Consumer offerings ch 6
  •  (LO 9) Analyze marketing channels ch 8 ch 9
  •  (LO 10) Explore the use of advertising in marketing ch 11, 12
  •  (LO 11) Explain the importance of pricing and customer satisfaction in the marketing process ch 15
  •  (LO 12) Evaluate and discuss issues surrounding ethics related to marketing ch 14
  •  (LO 13) Learning the different aspects of the Marketing Plan ch 16
Book Title: Principles of Marketing, v. 2.0- E-book links available in the classroom
Author: Tanner, Raymond
Publication Info: FlatWorld Knowledge
ISBN: FLATWORLD-PRMKT2

Book Title:Principles of Marketing, v. 2.0- E-book links available in the classroom
ISBN:FLATWORLD-PRMKT2
Publication Info:FlatWorld Knowledge
Author:Tanner, Raymond

Previous Syllabi

Not current for future courses.