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Course Code: MGMT604 Course ID: 2684 Credit Hours: 3 Level: Graduate
This course examines the variables involved in crisis planning, communication, and management. To do so, we must consider the organization's vulnerabilities, the environment in which it thrives, the stakeholders who can influence its operation and the strategies best suited to maintaining or enhancing its reputation. The media plays a crucial role in crisis management, and we will discuss this factor throughout the course. We will consider how the media acts as a catalyst as well as an intermediary in this process. Some of the questions that will arise will be: Is the relationship inherently antagonistic? Should it be? By the conclusion of the course, participants should have developed a deeper understanding of the range of crises facing organizations, an enhanced appreciation of communication tactics that can be brought to bear in such situations and a greater familiarity with the historical antecedents of current crises.
|Registration Dates||Course Dates||Session||Weeks|
|03/30/20 - 09/04/20||09/07/20 - 11/01/20||Summer 2020 Session D||8 Week session|
|04/27/20 - 10/02/20||10/05/20 - 11/29/20||Fall 2020 Session B||8 Week session|
|05/25/20 - 10/30/20||11/02/20 - 12/27/20||Fall 2020 Session I||8 Week session|
|06/29/20 - 12/04/20||12/07/20 - 01/31/21||Fall 2020 Session D||8 Week session|
|07/27/20 - 01/01/21||01/04/21 - 02/28/21||Winter 2021 Session B||8 Week session|
After successfully completing this course, you will be able to:
LO1: Define leadership management during periods of uncertainty.
LO2: Identify crisis communications, and strategic assessments of crises.
LO3: Develop an understanding of the steps and planning necessary to insure leaders are trained in crisis management.
LO4: Explain the most common forms of crisis communication.
LO5: Compare and contrast examples of crisis communication, both to the public and the media, and to one’s employees, and confidence building and reconciliation in international crises.
LO6: Develop an understanding of the importance of crisis management in overall planning.
LO7: Describe the impact of poor crisis planning.
Grading for the course will be based on the following:
|Discussion Forums||40.00 %|
|Week 1 Forum||5.00 %|
|Week 2 Forum||5.00 %|
|Week 3 Forum||5.00 %|
|Week 4 Forum||5.00 %|
|Week 5 Forum||5.00 %|
|Week 6 Forum||5.00 %|
|Week 7 Forum||5.00 %|
|Week 8 Forum||5.00 %|
|Mid Term paper||15.00 %|
|Week 4: Midterm Paper||15.00 %|
|Week 2: Case Study||15.00 %|
|Week 6: Case Study||15.00 %|
|Final Paper||15.00 %|
|Week 8: Final Paper||15.00 %|
American Psychological Association (2009). Publication manual of the American Psychological Association. (6th ed.). Washington, DC: American Psychological Association. ISBN: 1557987912
In addition to the required course texts, the following public domain web sites are useful. Please abide by the university’s academic honesty policy when using Internet sources as well. Note web site addresses are subject to change.
The OWL at Purdue
APA Style Homepage
Academy of Management
|Book Title:||Various resources from the APUS Library & the Open Web are used. Links provided inside the classroom in the Lessons section.|
|Author:||No Author Specified|
Not current for future courses.