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HOSP321 - Marketing and the Hospitality Industry

Course Details

Course Code: HOSP321 Course ID: 2941 Credit Hours: 3 Level: Undergraduate

A comprehensive review of marketing in the hospitality industry; restaurants, hotels, planned play, theme parks and convention centers, based upon customer satisfaction and the customer’s perspective. Students will identify best practices in marketing, analyze the market, and assess consumer behavior, offerings, price, and promotion strategies.


Course Schedule

Registration Dates Course Dates Session Weeks
11/26/18 - 05/03/19 05/06/19 - 06/30/19 Spring 2019 Session I 8 Week session
01/28/19 - 06/28/19 07/01/19 - 08/25/19 Summer 2019 Session B 8 Week session
03/25/19 - 08/30/19 09/02/19 - 10/27/19 Summer 2019 Session D 8 Week session

Current Syllabi

After successfully completing this course, you will be able to:

  1. Explain how changes in the demographic and economic environments affect marketing
  2. Interpret whether a company utilizes product-oriented or customer-oriented marketing
  3. Analyze the effectiveness of the market segmentation strategy of a company
  4. Describe how a service culture can be created within a business
  5. Evaluate internal marketing concepts that support overall marketing strategy
  6. Prepare a marketing plan for a service industry

Reading Assignments:

The textbook and additional journals as assigned in the lessons

Forum Assignments:

Detailed forum expectations and grading rubrics are posted in the forums and in the classroom lessons.

Homework Assignments and Final Project:

There are assignments due throughout the course, and a final project due at the end of the course. Specific details for each assignment can be found in the Assignments section of your online classroom.


Online quizzes may be comprised of multiple choice, short answer and true/false questions.

Book Title: Marketing for Hospitality and Tourism, 6th Ed - the VitalSource e-book is provided inside the classroom
Author: Philip R. Kotler, John T. Bowen, James Makens
Publication Info: VS-Pearson
ISBN: 9780132784023

Book Title:Marketing for Hospitality and Tourism, 6th Ed - the VitalSource e-book is provided inside the classroom
Publication Info:VS-Pearson
Author:Philip R. Kotler, John T. Bowen, James Makens
Unit Cost:$159.90
Electronic ISBN:9781269987059
Electronic Unit Cost:$37.80

Previous Syllabi

Not current for future courses.