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HOSP321 - Marketing and the Hospitality Industry

Course Details

Course Code: HOSP321 Course ID: 2941 Credit Hours: 3 Level: Undergraduate

A comprehensive review of marketing in the hospitality industry; restaurants, hotels, planned play, theme parks and convention centers, based upon customer satisfaction and the customer’s perspective. Students will identify best practices in marketing, analyze the market, and assess consumer behavior, offerings, price, and promotion strategies.





Prerequisites

Course Schedule

Registration Dates Course Dates Session Weeks
03/30/20 - 09/04/20 09/07/20 - 11/01/20 Summer 2020 Session D 8 Week session
05/25/20 - 10/30/20 11/02/20 - 12/27/20 Fall 2020 Session I 8 Week session
07/27/20 - 01/01/21 01/04/21 - 02/28/21 Winter 2021 Session B 8 Week session

Current Syllabi

After successfully completing this course, you will be able to:

  1. Explain how changes in the demographic and economic environments affect marketing
  2. Interpret whether a company utilizes product-oriented or customer-oriented marketing
  3. Analyze the effectiveness of the market segmentation strategy of a company
  4. Describe how a service culture can be created within a business
  5. Evaluate internal marketing concepts that support overall marketing strategy
  6. Prepare a marketing plan for a service industry
NameGrade %
Forums 30.00 %
Week 1 3.75 %
Week 2 3.75 %
Week 3 3.75 %
Week 4 3.75 %
Week 5 3.75 %
Week 6 3.75 %
Week 7 3.75 %
Week 8 3.75 %
Assignments 45.00 %
Assignment Week 3 15.00 %
Assignment Week 5 15.00 %
Assignment Week 7 15.00 %
Term Project 25.00 %
Assignment Week 8: Term Project 19.23 %
Business Identification (week 2) 1.92 %
Peer Review (week 7) 3.85 %
Book Title: Marketing for Hospitality and Tourism, 6th Ed - the VitalSource e-book is provided inside the classroom
Author: Philip R. Kotler, John T. Bowen, James Makens
Publication Info: VS-Pearson
ISBN: 9780132784023

Book Title:Marketing for Hospitality and Tourism, 6th Ed - the VitalSource e-book is provided inside the classroom
ISBN:9780132784023
Publication Info:VS-Pearson
Author:Philip R. Kotler, John T. Bowen, James Makens
Unit Cost:$159.90
Electronic ISBN:9781269987059
Electronic Unit Cost:$37.80

Previous Syllabi

Not current for future courses.