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HOSP309 - Convention Sales and Services

Course Details

Course Code: HOSP309 Course ID: 4117 Credit Hours: 3 Level: Undergraduate

A practical insight into servicing different kinds of meetings and conventions, the types of organizations that stage such events, and the people who hold the key to site selection, and implementation is the focus. Convention management is presented in a way that prepares the student for real-world experiences in planning, selling and servicing meetings and conventions.


Course Schedule

Registration Dates Course Dates Session Weeks
04/29/19 - 10/04/19 10/07/19 - 12/01/19 Fall 2019 Session B 8 Week session
07/29/19 - 01/03/20 01/06/20 - 03/01/20 Winter 2020 Session B 8 Week session

Current Syllabi

After successfully completing this course, you will be able to:

1. Demonstrate the role of convention services personnel in hospitality organizations and determine how to organize a staff to pursue desired business for the organization.

2. Appraise why location of a convention is so important and the importance of market research prior to booking a convention or meeting into a city and evaluate the importance of an RFP and the process.

3. Know how to identify different target markets and types of nonprofit organizations and other potential convention customers

4. Evaluate the importance of contracts and identify convention vendors.

5. Construct a summary on the importance of attendees staying at the conference host hotel

6. Formulate reasoning as to the importance of food and beverage functions.

7. Evaluate the importance of audio-visual and how the needs of clients have changed over the last fifteen years.

Reading Assignments:

The textbook and additional journals as assigned in the lessons

Forum Assignments:

Detailed forum expectations and grading rubrics are posted in the forums and in the classroom lessons.

Homework Assignments and Final Project:

There are assignments due throughout the course, and a final project due at the end of the course. Specific details for each assignment can be found in the Assignments section of your online classroom.


Online quizzes may be comprised of multiple choice, short answer and true/false questions.

The VitalSource e-book is provided via the APUS Bookstore.

Please visit for more information.

Required Readings – As assigned, see Weekly Lessons and Forum Postings

Additional Resources and Websites – See Weekly Lessons

Book Title:Convention Management and Service, 8th ed - the VitalSource e-book is provided inside the classroom
Publication Info:VS-Pearson
Unit Cost:$58.65
Electronic ISBN:9781269516990
Electronic Unit Cost:$37.80

Previous Syllabi

Not current for future courses.