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ENTR426 - Strategic Growth

Course Details

Course Code: ENTR426 Course ID: 4858 Credit Hours: 3 Level: Undergraduate

Managing growth includes leveraging assets at every stage and controlling the risk. This course focuses on areas that are essential to a new venture’s growth, including planning, marketing, risk assessment, and financial performance. Students examine the growth opportunities of a venture and structure an experiential growth plan that will provide the greatest impact for their venture. (Prerequisite: ENTR311)





Prerequisites

Course Schedule

Registration Dates Course Dates Session Weeks
05/27/19 - 11/01/19 11/04/19 - 12/29/19 Fall 2019 Session I 8 Week session
08/26/19 - 01/31/20 02/03/20 - 03/29/20 Winter 2020 Session I 8 Week session

Current Syllabi

  1. Determine the desired growth potential for your venture.
  2. Determine assets that can be leveraged for growth.
  3. Structure a risk control plan for your venture.
  4. Evaluate the financial performance of your venture.
  5. Establish marketing and planning principles for your venture.
  6. Evaluate growth opportunities that exist for your venture.
  7. Implement a growth strategy to your venture to meet strategic goals.
NameGrade %
Forums 30.00 %
Introduction 4.29 %
Forum 2 - Leverage Internal Resources 4.29 %
Forum 4 - Financial Statements 4.29 %
Forum 5 - New to Market Launch 4.29 %
Forum 6 - Competitive Advantages 4.29 %
Forum 7 - Venture Expansion 4.29 %
Forum 8 - Business Strategy 4.29 %
Assignments 40.00 %
Assignment 1 - Market Feasibility 6.67 %
Assignment 2 - Leveraging core competencies 6.67 %
Assignment 3 - Trends, Issues, Regulations 6.67 %
Assignment 4 - Annual Report 6.67 %
Assignment 5 - Promotional Messages 6.67 %
Assignment 6 - Pricing Strategy Matrix 6.67 %
Final Project 30.00 %
Final Project - Summative Project 30.00 %
Book Title: Entrepreneurship Strategy: Changing Patterns in New Venture Creation, Growth, and Reinvention - e-book available in the APUS Online Library
Author: Gundry, Lisa
Publication Info: Sage OL
ISBN: 9781412916561

Book Title:Entrepreneurship Strategy: Changing Patterns in New Venture Creation, Growth, and Reinvention - e-book available in the APUS Online Library
ISBN:9781412916561
Author:Gundry, Lisa
Unit Cost:$75.25

Previous Syllabi

Not current for future courses.