Course Details
Course Code: ENTR420 Course ID: 4575 Credit Hours: 3 Level: Undergraduate
This course explores the benefits and challenges of using social media and other online marketing techniques. Part of the focus throughout the course is seeing how different marketing tools and strategies can enhance presence in the market for a small business. Students learn how to leverage social media to enhance branding and marketing strategies and customer relations. It is recommended the student have completed ENTR415.
Course Schedule
| Registration Dates | Course Dates | Session | Weeks |
|---|---|---|---|
| 10/26/20 - 04/02/21 | 04/05/21 - 05/30/21 | Spring 2021 Session B | 8 Week session |
| 12/28/20 - 06/04/21 | 06/07/21 - 08/01/21 | Spring 2021 Session D | 8 Week session |
| 02/22/21 - 07/30/21 | 08/02/21 - 09/26/21 | Summer 2021 Session I | 8 Week session |
Current Syllabi
- Determine the specific details of various social media platforms.
- Determine the effectiveness social media has on enhancing branding and marketing strategies for the small business.
- Evaluate the purpose of various social media platforms.
- Calculate ROI (return on investment) for social media platforms.
- Evaluate the affects social media strategies have on customer relations.
- Construct a social media campaign for your venture.
| Name | Grade % |
|---|---|
| Forum Responses | 30.00 % |
| Introduction Response | 3.33 % |
| Week 1 Response | 3.33 % |
| Week 2 Response | 3.33 % |
| Week 3 Response | 3.33 % |
| Week 4 Response | 3.33 % |
| Week 5 Response | 3.33 % |
| Week 6 Response | 3.33 % |
| Week 7 Response | 3.33 % |
| Week 8 Response | 3.33 % |
| Assignments | 40.00 % |
| Assignment 1 â?? SMM Planning, Goals and Objectives | 6.67 % |
| Assignment 2 â?? Branded Posts | 6.67 % |
| Assignment 3 â?? Social Media Platforms | 6.67 % |
| Assignment 4 â?? Video, Blog, Podcast, Photo Sharing | 6.67 % |
| Assignment 5 â?? Articles, White Papers, or E-Books? | 6.67 % |
| Assignment 6 â?? Social Media Monitoring | 6.67 % |
| Summative Assignment | 30.00 % |
| Assignment 8 â?? Social Media Marketing Plan | 30.00 % |
Book Title: Social Media Marketing For Dummies, 3rd ed - e-book available in the APUS Online Library, link also available in the classroom Lessons section.
Author: Singh, Shiv
Publication Info: For Dummies
ISBN: 9781118985533
Book Title: Social Media Strategy: Marketing and Advertising in the Consumer Revolution - e-book available in the APUS Online Library, link also available in the classroom Lessons section.
Author: Quesenberry, Keith
Publication Info: Rowman & Littlefield
ISBN: 9781442251526
| Book Title: | Social Media Marketing For Dummies, 3rd ed - e-book available in the APUS Online Library |
| ISBN: | 9781118985533 |
| Publication Info: | For Dummies |
| Author: | Singh, Shiv |
| Unit Cost: | $19.94 |
| Book Title: | Social Media Strategy: Marketing and Advertising in the Consumer Revolution - e-book available in the APUS Online Library |
| ISBN: | 9781442251526 |
| Publication Info: | Rowman & Littlefield |
| Author: | Quesenberry, Keith |
| Unit Cost: | $98.50 |
| Book Title: | Various resources from the APUS Library & the Open Web are used. Please visit http://apus.libguides.com/er.php to locate the course eReserve.* |
| ISBN: | ERESERVE NOTE |