Skip Navigation
 
 

ENTR416 - Innovative Marketing

Course Details

Course Code: ENTR416 Course ID: 4860 Credit Hours: 3 Level: Undergraduate

Innovative marketing provides a conceptual and applications-oriented framework for marketing decision-making in an entrepreneurial environment. This course emphasizes satisfying target customers and achieving organizational objectives through skillful blending of strategies of key marketing concepts and principles for entrepreneurs.(Prerequisite: ENTR311)





Prerequisites

Course Schedule

Registration Dates Course Dates Session Weeks
11/26/18 - 05/03/19 05/06/19 - 06/30/19 Spring 2019 Session I 8 Week session
02/25/19 - 08/02/19 08/05/19 - 09/29/19 Summer 2019 Session I 8 Week session

Current Syllabi

  1. Prepare a detailed report of your target customers.
  2. Outline the marketing objectives for your venture.
  3. Differentiate between innovative marketing strategies for entrepreneurs.
  4. Distinguish the key marketing strategies for your venture type.
  5. Use a marketing framework to make a decision for your venture.
  6. Apply decision-making skills to develop an alternative marketing solution.
  7. Determine the effectiveness of your innovative marketing strategy.
NameGrade %
Forums 30.00 %
Introduction 4.29 %
Forum 1 - Target Customers 4.29 %
Forum 3 - Differentiation 4.29 %
Forum 4 - Strategy 4.29 %
Forum 5 - First Marketing Decision 4.29 %
Forum 6 - Alternative Marketing 4.29 %
Forum 7 - The Dashboard 4.29 %
Assignments 40.00 %
Assignment 1 - Customer Profile 5.71 %
Assignment 2 – Marketing Objectives 5.71 %
Assignment 3 – Mindmapping Your Business 5.71 %
Assignment 4 – Duct Tape Marketing 5.71 %
Assignment 5 – Marketing Framework 5.71 %
Assignment 6 – Alternative Marketing Solution 5.71 %
Assignment 7 – Marketing Dashboard 5.71 %
Summative Project 30.00 %
Week 8 - Summative Project 30.00 %
Unassigned 0.00 %
RealizeIT 0.00 %
Book Title: Various resources from the APUS Library & the Open Web are used. Links provided inside the classroom in the Lessons section.
Author:
Publication Info:
ISBN: N/A

Book Title:Various resources from the APUS Library & the Open Web are used. Links provided inside the classroom in the Lessons section.
Author: No Author Specified

Previous Syllabi

Not current for future courses.