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ENTR415 - Marketing the Successful Small Business

Course Details

Course Code: ENTR415 Course ID: 4574 Credit Hours: 3 Level: Undergraduate

This course covers the intricate details of marketing a small business, from developing a marketing strategy and planning, to implementing digital media and traditional tactics. The student addresses many marketing issues that face small businesses, such as value proposition, Go-to-Market strategy, unique selling proposition, integrated marketing communication, and marketing messages. Key topics covered are marketing strategy, market research, segmentation and target markets, competitive analysis, advertising, and how to leverage a marketing budget for optimum results. (Prerequisite: ENTR311)





Prerequisites

Course Schedule

Registration Dates Course Dates Session Weeks
11/26/18 - 05/03/19 05/06/19 - 06/30/19 Spring 2019 Session I 8 Week session
12/31/18 - 05/31/19 06/03/19 - 07/28/19 Spring 2019 Session D 8 Week session
02/25/19 - 08/02/19 08/05/19 - 09/29/19 Summer 2019 Session I 8 Week session
04/29/19 - 10/04/19 10/07/19 - 12/01/19 Fall 2019 Session B 8 Week session

Current Syllabi

  1. Conduct market research for your business venture.
  2. Assess marketing strategies for your small business.
  3. Outline a competitive analysis for your venture.
  4. Analyze your target market and segmentation.
  5. Organize marketing efforts into different mediums.
  6. Apply advertising concepts to develop materials appropriate for a website.
  7. Recommend a marketing plan to meet strategic and budgetary goals for your venture.
NameGrade %
Forum 30.00 %
Week 1 Forum Introduction 3.33 %
Week 1 Forum 3.33 %
Week 2 Forum 3.33 %
Week 3 Forum 3.33 %
Week 4 Forum 3.33 %
Week 5 Forum 3.33 %
Week 6 Forum 3.33 %
Week 7 Forum 3.33 %
Week 8 Forum 3.33 %
Assignments 30.00 %
Week 1 Assignment - Value Proposition 10.00 %
Week 2 Assignment - Your Prospective Customer 10.00 %
Week 3 Assignment - GTM Strategy 10.00 %
Design Materials 40.00 %
Week 4 Assignment - Print Ad 10.00 %
Week 5 Assignment - NonPrint Ad 10.00 %
Week 6 Assignment - Digital Ad 10.00 %
Week 7 Assignment - Alternative Ad 10.00 %
Book Title: Principles of Marketing - links provided inside the classroom in the Lessons section
Author:
Publication Info: Lumen Learning
ISBN: N/A

Book Title:Principles of Marketing - links provided inside the classroom in the Lessons section
Publication Info:Lumen Learning
Author: No Author Specified

Previous Syllabi

Not current for future courses.