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Course Code: EDMG420 Course ID: 3344 Credit Hours: 3 Level: Undergraduate
This course examines media management during local/national disasters and/or events. It will also address the media and all levels of governmental response. The focus will be on actual operations and on-site issues. This course provides the student an arsenal of useable tools and techniques that are universally prescriptive and can be implemented in nearly every risk-associated situation, from public health to accidents to terrorist attacks and even to challenges to corporate reputation management. Students who complete this course will be prepared to make the best possible decisions during a crisis emergency about the affected population’s wellbeing, and communicate those decisions, within nearly impossible time constraints, and ultimately, to accept the imperfect nature of choices as the situation evolves.
|Registration Dates||Course Dates||Session||Weeks|
|03/30/20 - 09/04/20||09/07/20 - 11/01/20||Summer 2020 Session D||8 Week session|
|04/27/20 - 10/02/20||10/05/20 - 11/29/20||Fall 2020 Session B||8 Week session|
|05/25/20 - 10/30/20||11/02/20 - 12/27/20||Fall 2020 Session I||8 Week session|
|06/29/20 - 12/04/20||12/07/20 - 01/31/21||Fall 2020 Session D||8 Week session|
|07/27/20 - 01/01/21||01/04/21 - 02/28/21||Winter 2021 Session B||8 Week session|
|08/31/20 - 01/29/21||02/01/21 - 03/28/21||Winter 2021 Session I||8 Week session|
|09/28/20 - 02/26/21||03/01/21 - 04/25/21||Winter 2021 Session D||8 Week session|
Upon completion of this course, the student will be able to:
CO-1 Differentiate risk communications from crisis communications.
CO-2 Apply the vocabulary and definitions of crisis communications and public relations theories.
CO-3 Explore the theories of risk and crisis communications.
CO-4 Apply the components of crisis communication planning and tools, including problem definition, analysis, and implementation of intervention, evaluation, and feedback.
CO-5 Develop a Crisis Communication Plan for any organization
CO-6 Evaluate the role of the media and of various stakeholders (publics) in crisis communications.
|Student Introduction||3.75 %|
|Week 1 Forum||3.75 %|
|Week 2 Forum||3.75 %|
|Week 3 Forum||3.75 %|
|Week 5 Forum||3.75 %|
|Week 6 Forum||3.75 %|
|Week 7 Forum||3.75 %|
|Week 8 Forum||3.75 %|
|Communication Plan||40.00 %|
|W3 - Crisis Communications Plan||10.00 %|
|W4 - Technology Crisis Communication||10.00 %|
|W5 - Natural Disaster Crisis Communication||10.00 %|
|W6 - Cultural and Environmental Disasters||10.00 %|
|Press Release||30.00 %|
|W7 - Disaster Press Release||15.00 %|
|W8 - Community Feedback Response||15.00 %|
Because of the evolving nature of homeland security, this course will make optimal use of the most recent and most relevant literature available. There is a textbook as well as a series of journal articles and other research that will come from the bibliography in this syllabus. Many of the citations will refer you to a web site for easy reference. You will need Microsoft Word and Adobe Acrobat Reader (http://www.adobe.com/products/acrobat/readstep2.html).
Like homeland security, the Internet also has an evolving nature. Some of the referenced online literature may be deleted, moved, or renamed during the course. Please be flexible. Alternative readings will be provided for any that are no longer available. If you notice that a link in the syllabus is no longer active, please advise the instructor.
The text for this course is: Fearn-Banks, Kathleen (2011), Crisis Communications: A Casebook Approach, 4th Edition, Mauwa, NJ: Lawrence Erlbaum Associates.
EDMG420 E-Book Information
You have the following viewing options for the following course textbook:
Kathleen Fearn-Banks , Crisis Communications, 4th ed.
*Each of the URLs gives you different ways to look at the book.
Please Note: Stateside students will not be sent the hard copy version of this text. If you wish to purchase the text, you may do so through our recommended bookstore MBS Direct or the bookseller of your choice.
|Book Title:||To find the library e-book(s) req'd for your course, please visit http://apus.libguides.com/er.php to locate the eReserve by course #.|
|Author:||No Author Specified|
|Book Title:||Crisis Communications, 4th Ed - E-book available in the APUS Online Library; hard copy not available from the APUS Bookstore, please try other sources.|
|Publication Info:||Taylor & Francis Group|
Not current for future courses.