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COMM250 - Mass Communication

Course Details

Course Code: COMM250 Course ID: 2919 Credit Hours: 3 Level: Undergraduate

This course is an introduction to major mass communication theories as a context to examine major issues surrounding mass media in American society. Students will trace the history and development of the major media, both nationally and internationally, and examine the connection to, and interdependence of, each medium to other media. Emphasis will be placed on the current status of each medium and its influence on society and vice versa.





Course Schedule

Registration Dates Course Dates Session Weeks
06/24/19 - 11/29/19 12/02/19 - 01/26/20 Fall 2019 Session D 8 Week session
09/30/19 - 02/28/20 03/02/20 - 04/26/20 Winter 2020 Session D 8 Week session

Current Syllabi

After successfully completing this course, you will be able to:

CM-01: Explain the three-market theory of mass communications

CM-02: Define the roles of each medium in a media-rich society

CM-03: Explain the ethical and legal responsibilities of mass media

CM-04: Analyze the social, political, and economic effects of mass media

CM-05: Analyze the effects of new mass communication technologies

CM-06: Produce a plan for launching a new media outlet

CM-07: Define media competency and media literacy

Please visit the "assignments" tab in the course for descriptions of the weekly assignments and "forums" for the discussion forums. There are forums and assignments during each week of the course.

About Sources:

When using sources in your work, do not use Wikipedia or the open web. Use only articles found through searches using the ProQuest and EBSCO article databases through the APUS Online Library, or other specialized online databases available through the library. If you are having difficulties using the online library databases to find sources, please contact librarian@apus.edu for help.

Assignment Feedback:

Your instructor will use MS Word Track Changes when grading your assignments. All feedback will be posted in the Assignments tab and attached in the same place your assignment was submitted.

When turning in essays, make sure to use the assignment links to submit work for grading.

NameGrade %
Forums 50.00 %
Introduction 6.25 %
Forum 1 6.25 %
Forum 2 6.25 %
Forum 3 6.25 %
Forum 4 6.25 %
Forum 5 6.25 %
Forum 6 6.25 %
Forum 7 6.25 %
Media Research/Final Project 50.00 %
Topic Proposal (Week 2) 7.50 %
Annotated Bibliography (Week 4) 10.00 %
First Draft (Week 6) 7.50 %
Final Paper (Week 8) 25.00 %

Peer-reviewed Articles and Additional Readings

Required Readings

Required readings are linked in the weekly lessons located in the Lessons tab.

Additional Resources Websites:

In addition to the required course texts the following public domain Websites are useful. Please abide by the university’s academic honesty policy when using Internet sources as well. Note web site addresses are subject to change.

Site Name

Website URL/Address

Magazine Publishers of America

http://www.magazine.org

American Society of Newspaper Editors

http://asne.org/

Poynter Institute

www.poynter.org

National Association of Broadcasters

http://www.nab.org

American Association of Advertising Agencies

http://www.aaaa.org/Pages/default.aspx

Society of Professional Journalists

http://www.spj.org/

Federal Communications Commission

http://www.fcc.gov/

Pew Fdn. Internet and America Life Project

http://www.pewinternet.org/

Software Requirements

Microsoft Word (if you don't have MS Word, please save all files as a Text file (.txt) or a Rich Text Format (.rtf). NOTE: All docs must use MS Word or RTF (not Microsoft Works or WordPerfect).

Adobe Reader -- Go to http://www.adobe.com/products/acrobat/readstep2.html to download the latest version. This download is free.

Book Title:Mass Communication Theory: Foundations, Ferment, and Future, 7th ed. - e-book available in the APUS Online Library; link also provided in the classroom Lessons section.
ISBN:9781285052076
Publication Info:Wadsworth
Author:Baran
Unit Cost:$172.48

Previous Syllabi

Not current for future courses.