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BUSN624 - Principles of E Commerce

Course Details

Course Code: BUSN624 Course ID: 2755 Credit Hours: 3 Level: Graduate

This course introduces the student to the concepts and terminology of modern e-commerce approaches. It includes topics on marketing, web technologies, security, legal issues, imaging, search engines. The emphasis will be to develop an understanding of the underlying principles of e-business.





Course Schedule

Registration Dates Course Dates Session Weeks
04/29/19 - 10/04/19 10/07/19 - 12/01/19 Fall 2019 Session B 8 Week session
05/27/19 - 11/01/19 11/04/19 - 12/29/19 Fall 2019 Session I 8 Week session
06/24/19 - 11/29/19 12/02/19 - 01/26/20 Fall 2019 Session D 8 Week session
07/29/19 - 01/03/20 01/06/20 - 03/01/20 Winter 2020 Session B 8 Week session
08/26/19 - 01/31/20 02/03/20 - 03/29/20 Winter 2020 Session I 8 Week session
09/30/19 - 02/28/20 03/02/20 - 04/26/20 Winter 2020 Session D 8 Week session

Current Syllabi

The successful student will fulfill the following learning objectives:

CO1. Analyze the role and function of e-Commerce industry in America and International business.

CO 2. Analyze the role and function of dot.com industry in America and International business.

CO 3.Explain and discuss the business model design in e-Commerce.

CO 4.Analyze the various types of business models used in e-Commerce.

CO 5.Compare, analyze, and criticize the various types of e-Auctions.

CO 6.Generalize and speculate on how to build customer traffic in an e-Commerce business. CO 7. Assess and appraise the value of personalization and permission marketing in the e- Commerce industry.

CO 8. Summarize and discuss the role and function of the online community in the areas of research and marketing.

CO 9. Distinguish and determine the interrelationships between the Internet, Government, and Society.

NameGrade %
Forum Participation 7.00 %
Forum Intro & Week 1 1.00 %
Forum Week 2 1.00 %
Forum Week 3 1.00 %
Forum Week 4 1.00 %
Forum Week 5 1.00 %
Forum Week 6 1.00 %
Forum Week 7 1.00 %
Homework Assignments 18.00 %
Week 1 3.00 %
Week 2 3.00 %
Week 3 3.00 %
Week 4 3.00 %
Week 5 3.00 %
Week 6 3.00 %
Final Project 25.00 %
Week 7 (Final Project) 25.00 %
Mid-Term Exam 25.00 %
Mid-Term Exam 25.00 %
Final Examination 25.00 %
Final Examination 25.00 %
Unassigned 0.00 %
Forum Intro & Week 1 0.00 %
Book Title: If you prefer the electronic format, your required book(s) may be available for purchase from the APUS Bookstore in a VitalSource e-book format
Author:
Publication Info:
ISBN: GRAD NOTE
Book Title: E-Commerce 2016: Business, Technology, Society, 12th ed. (custom)- (The custom ISBN may have more competitive pricing in hard copy or electronic format. Non-custom ISBN: 9780133938951, please use this one to search for the book from other booksellers.)
Author: Laudon, K. and Traver, C.
Publication Info: Pearson
ISBN: 9781323623800

Book Title:E-Commerce 2016: Business, Technology, Society, 12th ed.
ISBN:9780133938951
Publication Info:Pearson
Author:Laudon, K. and Traver, C.
Unit Cost:$97.84

Previous Syllabi

Not current for future courses.