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BUSN624 - Principles of E Commerce

Course Details

Course Code: BUSN624 Course ID: 2755 Credit Hours: 3 Level: Graduate

This course introduces the student to the concepts and terminology of modern e-commerce approaches. It includes topics on marketing, web technologies, security, legal issues, imaging, search engines. The emphasis will be to develop an understanding of the underlying principles of e-business.





Course Schedule

Registration Dates Course Dates Session Weeks
11/25/19 - 05/01/20 05/04/20 - 06/28/20 Spring 2020 Session I 8 Week session
12/30/19 - 05/29/20 06/01/20 - 07/26/20 Spring 2020 Session D 8 Week session
01/27/20 - 07/03/20 07/06/20 - 08/30/20 Summer 2020 Session B 8 Week session

Current Syllabi

The successful student will fulfill the following learning objectives:

CO1. Analyze the role and function of e-Commerce industry in America and International business.

CO 2. Analyze the role and function of dot.com industry in America and International business.

CO 3.Explain and discuss the business model design in e-Commerce.

CO 4.Analyze the various types of business models used in e-Commerce.

CO 5.Compare, analyze, and criticize the various types of e-Auctions.

CO 6.Generalize and speculate on how to build customer traffic in an e-Commerce business. CO 7. Assess and appraise the value of personalization and permission marketing in the e- Commerce industry.

CO 8. Summarize and discuss the role and function of the online community in the areas of research and marketing.

CO 9. Distinguish and determine the interrelationships between the Internet, Government, and Society.

NameGrade %
Forum Participation 7.00 %
Introduction 1.17 %
Forum Week 2 1.17 %
Forum Week 3 1.17 %
Forum Week 5 1.17 %
Forum Week 6 1.17 %
Forum Week 7 1.17 %
Homework Assignments 18.00 %
Week 1 3.00 %
Week 2 3.00 %
Week 3 3.00 %
Week 4 3.00 %
Week 5 3.00 %
Week 6 3.00 %
Final Project 25.00 %
Week 7 (Final Project) 25.00 %
Mid-Term Exam 25.00 %
Mid-Term Exam 25.00 %
Final Examination 25.00 %
Final Examination 25.00 %
Book Title: E-Commerce 2016: Business, Technology, Society, 12th ed.
Author: Laudon, K. and Traver, C.
Publication Info: Pearson
ISBN: 9780133938951

Book Title:E-Commerce 2016: Business, Technology, Society, 12th ed.
ISBN:9780133938951
Publication Info:Pearson
Author:Laudon, K. and Traver, C.
Unit Cost:$97.84
Electronic ISBN:9781323620328
Electronic Unit Cost:$37.80

Previous Syllabi

Not current for future courses.