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BUSN310 - Business Theory

Course Details

Course Code: BUSN310 Course ID: 2930 Credit Hours: 3 Level: Undergraduate

This course provides an understanding of the corporation, each of the business functions (to include accounting, finance, marketing, technology, management, and planning), and the relations between and among functions in the operation of the firm.





Course Schedule

Registration Dates Course Dates Session Weeks
11/26/18 - 05/03/19 05/06/19 - 06/30/19 Spring 2019 Session I 8 Week session
12/31/18 - 05/31/19 06/03/19 - 07/28/19 Spring 2019 Session D 8 Week session
01/28/19 - 06/28/19 07/01/19 - 08/25/19 Summer 2019 Session B 8 Week session
02/25/19 - 08/02/19 08/05/19 - 09/29/19 Summer 2019 Session I 8 Week session
03/25/19 - 08/30/19 09/02/19 - 10/27/19 Summer 2019 Session D 8 Week session
04/29/19 - 10/04/19 10/07/19 - 12/01/19 Fall 2019 Session B 8 Week session

Current Syllabi

  • Students will become familiarized with theories and approaches to various business environments (Domestic, Global, Technological, Political-Legal, Sociocultural, and Economic).
  • Students will evaluate the business environments of a company identified as one of Fortune’s Best companies to learn what makes it successful.
  • Students will evaluate the business environments of a company identified as one of Fortune’s Worst companies to learn why it is not successful.
  • Students will apply successes of the Best company to create a strategy for the Worst company for potential success.
NameGrade %
Forums 30.00 %
Introduction Forum 3.33 %
Forum 1 3.33 %
Forum 2 3.33 %
Forum 3 3.33 %
Forum 4 3.33 %
Forum 5 3.33 %
Forum 6 3.33 %
Forum 7 3.33 %
Forum 8 3.33 %
Final Simulation Project 30.00 %
Final Simulation Project 30.00 %
Assignments 40.00 %
Assignment 1 - Company selection 5.71 %
Assignment 2 - Domestic Environment 5.71 %
Assignment 3 - Global Environment 5.71 %
Assignment 4 - Technological Environment 5.71 %
Assignment 5 - Political-Legal Environment 5.71 %
Assignment 6 - SocioCultural Environment 5.71 %
Assignment 7 - Economic Environment 5.71 %

Required Materials

  1. Global Agricultural Marketing Management. http://www.fao.org/docrep/W5973E/w5973e00.htm#Contents
  2. Platzek, B. P., Winzker, D., & Pretorius, L. (2011, January). Global business environment: Holistic intrapreneurship. SCMS Journal of Indian Management, 8(1), 96-114 located in BUSN310 campus guide.
  3. Goedhuys, M., Janz, N., & Mohnen, P. (2008, June). What drives productivity in Tanzanian manufacturing firms: technology or business environment? European Journal of Development Research, 20(2), 199-218. doi:10.1080/09578810802060785 located in BUSN310 campus guide.
  4. Wu, Q. (2007, November). The making of a market economy in China: Transformation of government regulation of market development. European Law Journal, 13(6), 750-771. doi:10.1111/j.1468-0386.2007.00394.x located in BUSN310 campus guide.
  5. Elekdağ, S. (2008). How does the global economic environment influence the demand for IMF resources? IMF Staff Papers, 55(4), 624-653. doi:10.1057/imfsp.2008.4 located in BUSN310 campus guide.
  6. Závadský, J., & Lukáš, T. (2010). Simulation and its purpose in implementing of business process management. Advances in Management, 3(3), 9-12 located in BUSN310 campus guide.
Book Title:Cultural Intelligence: Living and Working Globally, 2nd ed.- E-book available in the APUS Online Library, link also provided in the classroom Lessons section; hard copy not available from the APUS Bookstore, please try other sources.
ISBN:9781576756256
Publication Info:Berrett-Koehler Publishers
Author:Thomas, David C
Unit Cost:$26.06
Book Title:Democracy is a Good Thing- E-book available in the APUS Online Library, link also provided in the classroom Lessons section
ISBN:9780815722182
Publication Info:Brookings Institution Press
Author:Yu, Keping
Unit Cost:$26.40
Book Title:Government Grief- E-book available in the APUS Online Library, link also provided in the classroom Lessons section
ISBN:9780313392597
Publication Info:ABC-CLIO
Author:Handlin, Amy H.
Unit Cost:$36.21

Previous Syllabi

Not current for future courses.