Skip Navigation

BUSN310 - Business Theory

Course Details

Course Code: BUSN310 Course ID: 2930 Credit Hours: 3 Level: Undergraduate

This course provides an understanding of the corporation, each of the business functions (to include accounting, finance, marketing, technology, management, and planning), and the relations between and among functions in the operation of the firm.

Course Schedule

Registration Dates Course Dates Session Weeks
10/28/19 - 04/03/20 04/06/20 - 05/31/20 Spring 2020 Session B 8 Week session
11/25/19 - 05/01/20 05/04/20 - 06/28/20 Spring 2020 Session I 8 Week session
12/30/19 - 05/29/20 06/01/20 - 07/26/20 Spring 2020 Session D 8 Week session
01/27/20 - 07/03/20 07/06/20 - 08/30/20 Summer 2020 Session B 8 Week session

Current Syllabi

  • Students will become familiar with business theories and approaches relating to various business environments (Domestic, Global, Technological, Political-Legal, Sociocultural, and Economic).
  • Students will evaluate the business environments and practices of selected companies.
  • Students will evaluate the business environments of a company identified as a "worst" company to learn why it is not successful.
  • Students will apply successful company strategies and business theory to recommend a successful strategy for the "worst" company.

Required Materials

NOTE: The required readings and materials for this course are provided each week in the Classroom through the LESSONS link to APUS Library eReserve. The following sources are included. Students shall follow all listings in eReserve AND additional readings provided in the course forums, assignments, and announcements, as well as may be supplemented by each instructor.

The core feature of online education is electronic resources. Links can change without notice. If any link does not work please notify your instructor.

  1. Global Agricultural Marketing Management.
  2. Platzek, B. P., Winzker, D., & Pretorius, L. (2011, January). Global business environment: Holistic intrapreneurship. SCMS Journal of Indian Management, 8(1), 96-114
  3. Goedhuys, M., Janz, N., & Mohnen, P. (2008, June). What drives productivity in Tanzanian manufacturing firms: technology or business environment? European Journal of Development Research, 20(2), 199-218. doi:10.1080/09578810802060785
  4. Wu, Q. (2007, November). The making of a market economy in China: Transformation of government regulation of market development. European Law Journal, 13(6), 750-771. doi:10.1111/j.1468-0386.2007.00394.x located in BUSN310 campus guide.
  5. Elekdağ, S. (2008). How does the global economic environment influence the demand for IMF resources? IMF Staff Papers, 55(4), 624-653. doi:10.1057/imfsp.2008.4
  6. Závadský, J., & Lukáš, T. (2010). Simulation and its purpose in implementing of business process management. Advances in Management, 3(3), 9-12
Book Title:Various resources from the APUS Library & the Open Web are used. Please visit to locate the course eReserve.*
Book Title:Cultural Intelligence: Living and Working Globally, 2nd ed.- E-book available in the APUS Online Library, link also provided in the classroom Lessons section; hard copy not available from the APUS Bookstore, please try other sources.
Publication Info:Berrett-Koehler Publishers
Author:Thomas, David C
Unit Cost:$26.06
Book Title:Democracy is a Good Thing- E-book available in the APUS Online Library, link also provided in the classroom Lessons section
Publication Info:Brookings Institution Press
Author:Yu, Keping
Unit Cost:$26.40
Book Title:Government Grief- E-book available in the APUS Online Library, link also provided in the classroom Lessons section
Publication Info:ABC-CLIO
Author:Handlin, Amy H.
Unit Cost:$36.21

Previous Syllabi

Not current for future courses.