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Bachelor of Arts

The Bachelor in Arts in Communication from American Military University prepares you to create clear, concise, and content-rich messages for a diverse and ever-changing world. 

Coursework includes:

  • Public speaking
  • Small group, interpersonal, and mass communication
  • Theory and research
  • Communication ethics
  • Social media

To focus your studies, you have two concentration options: Strategic Communication and Digital Communication and Media Design. 

The program is appropriate for those seeking to enter a communications role in the public or private sector. 

Program Courses

The curriculum for this program follows industry trends to help ensure relevancy to today's marketplace. View all Courses

Program Objectives

In addition to the institutional and degree level learning objectives, graduates of this program are expected to achieve these learning outcomes:

  • Describe the Communication discipline and its central questions.
  • Employ communication theories, perspectives, principles, and concepts.
  • Engage in communication inquiry.
  • Create messages appropriate to the audience, purpose, and context.
  • Critically analyze messages.
  • Demonstrate the ability to accomplish communicative goals (self-efficacy).
  • Apply ethical communication principles and practices.
  • Utilize communication to embrace difference.
  • Influence public discourse.

Degree at a Glance


Concentrations are designed to help you group courses together so you can further specialize in your field and pursue a more focused path to degree completion. You will be asked to select a concentration when you enroll in this program.

Explore the concentrations available for this program.


Digital Communication and Media Design

Upon successful completion of this concentration, the student will be able to:

  • Develop, design, implement, and use, digital communication and media technologies.
  • Critically evaluate the communication needs of a target audience using communication analytics.
  • Understand and use all available web, mobile, and social media platforms to best communicate with an intended audience.
  • Gain tools and insights into the complex and ever changing digital communication landscape for long-term career success.


Digital Communication and Media Design Principles


Communication Analytics


Web and Mobile Communication


Visual Communication


Building a Digital Presence


Digital Communication and Media Design Career Management and Future Technologies


Strategic Communication

Upon successful completion of this concentration, the student will be able to:

  • Develop, design and implement communication strategies.
  • Critically evaluate the communication needs of a target audience using communication analytics.
  • Use persuasive, informative, and inclusive language to reach the widest possible audience.
  • Gain tools and insights into the complex and ever changing communication landscape for long-term strategic communication career success.


Strategic Communication


Inclusive Communication


Situational Communication


Communication of Listening


Leadership Communication


Strategic Communication Career Management and Ethics

Admission Requirements

  • All AMU undergraduate programs require a minimum of a high school diploma or equivalent (i.e. GED).
  • Please read all undergraduate admission requirements before applying to this program and be prepared to submit the required documentation.
  • There is no fee to complete the AMU admission application. View steps to apply.

Need help?

Selecting the right program to meet your educational goals is a key step in ensuring a successful outcome. If you are unsure of which program to choose, or need more information, please contact an AMU admissions representative at 877-755-2787 or

Undergraduate Tuition Rates 

Per credit hour: $270 | $250 with military grant*

View Tuition and Fees Details  

*To help minimize out-of-pocket costs, AMU offers a tuition grant for U.S. active-duty servicemembers, Guard, Reserve, military spouses and dependents, and veterans that caps undergraduate tuition at the military TA limit. See all military-affiliated student benefits.

Paying for School

Because our university is accredited by the Higher Learning Commission (HLC), (the same as the Ohio State University, Univ. of Chicago, and U.S. Air Force Academy, to name a few), we can accept the following forms of financial aid and payments:

Ways to Save

Undergraduate Book Grant

Books are provided online at no cost if you are enrolled in undergraduate courses for credit. The undergraduate book grant is estimated to save $600 per academic semester* if you are registered as a full-time student.

Transfer Credits

Accelerate your degree completion by taking full advantage of our transfer credit options, including credit for your previous college courses, military service schools, American Council on Education (ACE) and College Level Examination Program (CLEP) tests, and prior learning experiences.  

Employer Contributions

AMU has educational partnerships with many employers and associations. Be sure to accurately enter your employer information when you complete our admissions application. Your employer might also offer a tuition reimbursement plan as one of your benefits.

*According to College Board Trends in College Pricing.