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Bachelor of Arts

The Bachelor of Arts in Entrepreneurship offers you a practical, hands-on understanding of what it takes to be a successful entrepreneur in today’s competitive marketplace. You’ll learn about leveraging business opportunities into viable business entities as you study idea generation, marketing, management, operations, capital funding, and the legal aspects of beginning a new venture. This bachelor’s degree program is ideal if you plan to start your own venture, take over a family-owned company, or work within a startup organization.

Program Courses

The curriculum for this program follows industry trends to help ensure relevancy to today's marketplace. View all courses.

Program Objectives

In addition to the institutional and degree level learning objectives, graduates of this program are expected to achieve these learning outcomes:

  • Establish entrepreneurial factors affecting the product and service environments.
  • Identify theoretical techniques to analyze markets.
  • Apply concepts of contract, tort, Uniform Commercial Code (UCC), and property law to entrepreneurial business enterprises.
  • Construct an entrepreneurial business strategy based on in-depth analysis of internal and external factors and competitive and environmental forces.
  • Apply critical thinking and decision-making skills to develop alternatives and solve problems objectively.
  • Analyze various methods necessary to grow an entrepreneurial venture through capital funding options.
  • Recommend a strategic plan to support an entrepreneurial business that leverages its overall business strategy.
  • Evaluate analytical skills necessary to operate a business efficiently and effectively that meet strategic planning and goals.

View learning outcomes assessment results.

ACBSP Accredited

Degree at a Glance


Concentrations are designed to help you group courses together so you can further specialize in your field and pursue a more focused path to degree completion. You will be asked to select a concentration when you enroll in this program.

Explore the concentrations available for this program.


Food and Beverage Industry

Covers foodservice operations and management, as well as current industry trends and challenges. Examines the principles of designing foodservice facilities and the sanitation practices needed to prevent the outbreak of foodborne illness. Topics include cost control, culinary theory and practice, and the dining experience from a consumer's perspective.


Nutrition in the Food Service Industry


Quantity Food Preparation


Food and Beverage Management


Principles of Cost Control in Foodservice Operations


History and Culture of Wine


Foodservice Facilities Design



Focuses on the small business lifecycle from the startup stage to the growth stage, and differentiates the family business from other small business business environments. Topics include: personal and virtual customer service techniques; benefits and challenges of using social media; and online marketing techniques.


Service Innovation and Delivery


The Family Owned Business


Non-Profit Entrepreneurship


The Value of Networking


Retail Industry

Explores retail strategy, organizational fundamentals, and management. Topics include:  merchandising operations; promotional efforts; intelligent market analysis; inventory management; customer relations; and retail innovation.


Customer Relations


Risk Management


Retail Strategy


Retail Innovation


Retail Operations


Retail Organization Fundamentals


Retail Inventory Management


Retail Merchandising Operations


Small Business

Examines key concepts and principles of leadership, customer service, operations, social media, and marketing for successful small business ownership.


Small Business Customer Service


Virtual Small Business


Social Media to Grow Small Business


Leadership in Small Business Ventures


Marketing the Successful Small Business


Operating a Small Business


Sports Fitness

Focuses on different aspects of sports fitness, including wellness, conditioning, and fitness culture. Topics include: current and emerging industry trends; the fitness market's impact on U.S. and global health and wellness; nutrition; and individual fitness training program creation. Designed for entreprenuers who desire to own a fitness or heath center.


Wellness: Health Promotion and Disease Prevention


Foundations of Nutrition


Exercise Programming and Testing


Business Aspects of Fitness and Wellness


Current Issues and Trends in Fitness and Wellness


Sports and Recreation Facility Management


Business Analytics

Upon successful completion of this concentration, the student will be able to:

  • Compare operational statistical theories and software options for objective decision-making.
  • Use managerial level statistical methods to integrate into objective decision-making processes.
  • Apply analytical concepts to support decision-making.


Applied Analytics I


Analytics I


Analytics II


Advanced Analytics

Admission Requirements

  • All AMU undergraduate programs require a minimum of a high school diploma or equivalent (i.e. GED).
  • Please read all undergraduate admission requirements before applying to this program and be prepared to submit the required documentation.
  • There is no fee to complete the AMU admission application. View steps to apply.

Need help?

Selecting the right program to meet your educational goals is a key step in ensuring a successful outcome. If you are unsure of which program to choose, or need more information, please contact an AMU admissions representative at 877-755-2787 or

Undergraduate Tuition Rates 

Per credit hour:

$285 | $250 with military grant*

View Tuition and Fees Details  

*To minimize out-of-pocket costs, active-duty servicemembers, their spouse/dependents, National Guard members, and Reservists receive a tuition grant that caps undergraduate, master's degree, and graduate certificate tuition at $250/credit hour. In addition, a master's-level book grant provides no-cost textbooks and ebooks for master's-level courses to active-duty servicemembers, their spouse/dependents, National Guard members, and Reservists.

Paying for School

Because our university is accredited by the Higher Learning Commission (HLC), (the same as the Ohio State University, Univ. of Chicago, and U.S. Air Force Academy, to name a few), we can accept the following forms of financial aid and payments:

Ways to Save

University Book Grant

Books are provided online at no cost if you are enrolled in undergraduate courses for credit. The university book grant is estimated to save full-time students $1,200 per year.*

Transfer Credits

Accelerate your degree completion by taking full advantage of our transfer credit options, including credit for your previous college courses, military service schools, American Council on Education (ACE) and College Level Examination Program (CLEP) tests, and prior learning experiences.  

Employer Contributions

AMU has educational partnerships with many employers and associations. Be sure to accurately enter your employer information when you complete our admissions application. Your employer might also offer a tuition reimbursement plan as one of your benefits.

*According to College Board Trends in College Pricing.