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WEBD122 - Introduction to Web Analytics

 

This course is an introductory study of Web analytics technology and how businesses and organizations may to use the technology to measure website traffic, enhance business presence, and conduct market research. The course begins with some basic introductory concepts and lays the foundation for more advanced topics regarding the subject. The course will cover both conceptual and scenario based exercises, thus enabling students to experience the maximum amount of comprehension and retention of material covered in the course.

 

Prerequisites

N/A

Corequisites

N/A

Schedule of Classes

Registration Dates Course Dates Session
05/28/18 - 11/02/18 11/05/18 - 12/30/18 Fall 2018 Session I - 8 Week session
06/25/18 - 11/30/18 12/03/18 - 01/27/19 Fall 2018 Session D - 8 Week session
07/30/18 - 01/04/19 01/07/19 - 03/03/19 Winter 2019 Session B - 8 Week session
08/27/18 - 02/01/19 02/04/19 - 03/31/19 Winter 2019 Session I - 8 Week session
09/24/18 - 03/01/19 03/04/19 - 04/28/19 Winter 2019 Session D - 8 Week session
10/29/18 - 03/29/19 04/01/19 - 05/26/19 Spring 2019 Session B - 8 Week session

Course Materials

Previous Syllabi

Book Title: To find the library e-book(s) req'd for your course, please visit http://apus.libguides.com/er.php to locate the eReserve by course #. You must be logged in to eCampus first to access the links.
ISBN: N/A
Publication Info: N/A
Author: N/A
Unit Cost: N/A
Electronic ISBN: N/A
Electronic Unit Cost: N/A

Book Title: Web Analytics : An Hour a Day- e-book available in the APUS Online Library; Hard copy not available from the APUS Bookstore, please try other sources.
ISBN: 9780470130650
Publication Info: Wiley Lib
Author: Kaushik, Avinash
Unit Cost: $20.60
Electronic ISBN: N/A
Electronic Unit Cost: N/A

Book Title: Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity - e-book available in the APUS Online Library
ISBN: 9780470529393
Publication Info: Wiley lib
Author: Kaushik
Unit Cost: $28.87
Electronic ISBN: N/A
Electronic Unit Cost: N/A