Skip Navigation

Schedule of Classes

View Academic Calendar

SPMT609 - Sports Marketing, Promotion, and Public Relations


This course focuses on the marketing, promotions, public relations, and communications involved in the multi-billion dollar sports industry. The course provides research, case analysis, and other opportunities to learn of the effective principles, theories, practices, and methods involved with all aspects of sports communications.






Schedule of Classes

Registration Dates Course Dates Session
08/27/18 - 02/01/19 02/04/19 - 03/31/19 Winter 2019 Session I - 8 Week session
10/29/18 - 03/29/19 04/01/19 - 05/26/19 Spring 2019 Session B - 8 Week session

Course Materials

Previous Syllabi

Book Title: Sport Marketing, 4th ed.
ISBN: 9781450424981
Publication Info: Human Kinetics
Author: Bernard Mullin, Stephen Hardy, William Sutton
Unit Cost: $163.97
Electronic ISBN: N/A
Electronic Unit Cost: N/A