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RTMG303 - Retail Merchandising Operations

 

Students in this course will review retail merchandising operations Retail selling effort is the principal task of in-store sales personnel through the use of promotions designed by a manufacturer, such as unique displays, giveaways, or discount and premium offers. In this case, merchandising is the act of managing and arranging the merchandise on display in a store so as to promote its sale. Its importance in a competitive market to include the relationship between retail merchandising operations and corporate profitability will be examined. Students will discover the various retail merchandising operations including planning, organizing, staffing, directing, leading and controlling as well as analyzing the competitive market and how the many different concepts of retail merchandising operations are needed for today’s managers to continue to increase profits for their shareholders. Students will discover how today’s competitive and global organizations utilize techniques and resources to succeed and remain profitable.

 

Prerequisites

N/A

Corequisites

N/A

Schedule of Classes

Registration Dates Course Dates Session
07/30/18 - 01/04/19 01/07/19 - 03/03/19 Winter 2019 Session B - 8 Week session
10/29/18 - 03/29/19 04/01/19 - 05/26/19 Spring 2019 Session B - 8 Week session

Course Materials

Previous Syllabi

Book Title: Retail Marketing Management: Principles & Practice - e-book available in the APUS Online Library, link also available in the classroom Lessons section; hard copy not available from the APUS Bookstore, please try other sources.
ISBN: 9780273758747
Publication Info: Pearson Lib
Author: Goworek, Helen
Unit Cost: $87.50
Electronic ISBN: N/A
Electronic Unit Cost: N/A