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MKTG602 - Global Marketing Strategy

 

This course is a study of the elements involved in such key global marketing functions as product, price, place and promotional activities. Students will evaluate global marketing opportunities, develop strategy, and simulate implementation of it as it relates to total organizational strategy.

 

Prerequisites

N/A

Corequisites

N/A

Schedule of Classes

Registration Dates Course Dates Session
06/25/18 - 11/30/18 12/03/18 - 01/27/19 Fall 2018 Session D - 8 Week session
07/30/18 - 01/04/19 01/07/19 - 03/03/19 Winter 2019 Session B - 8 Week session
09/24/18 - 03/01/19 03/04/19 - 04/28/19 Winter 2019 Session D - 8 Week session

Course Materials

Previous Syllabi

Book Title: Global Marketing, 9th ed. (custom) (The custom ISBN may have more competitive pricing in hard copy or electronic format. The non-custom ISBN is: 9780134129945, please use this one to search for the book from other booksellers.)
ISBN: 9781323623794
Publication Info: Pearson
Author: Keegan and Green
Unit Cost: $235.63
Electronic ISBN: N/A
Electronic Unit Cost: N/A