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MKTG420 - Branding


This course introduces students to understanding the need to differentiate products and services. The course explores how branding can have an impact on purchasing decisions. Students learn branding methods to transcend industries and techniques to use branding as an asset.






Schedule of Classes

Registration Dates Course Dates Session
09/24/18 - 03/01/19 03/04/19 - 04/28/19 Winter 2019 Session D - 8 Week session
11/26/18 - 05/03/19 05/06/19 - 06/30/19 Spring 2019 Session I - 8 Week session
01/28/19 - 06/28/19 07/01/19 - 08/25/19 Summer 2019 Session B - 8 Week session

Course Materials

Previous Syllabi

Book Title: To find the library e-book(s) req'd for your course, please visit to locate the eReserve by course #. You must be logged in to eCampus first to access the links.
Publication Info: N/A
Author: No Author Specified
Unit Cost: N/A
Electronic ISBN: N/A
Electronic Unit Cost: N/A

Book Title: Brand Atlas: Branding Intelligence Made Visible - the VitalSource e-book is provided inside the classroom
ISBN: 9780470433423
Publication Info: VS-Wiley
Author: Alina Wheeler, Joel Katz
Unit Cost: $21.98
Electronic ISBN: 9781118686577
Electronic Unit Cost: $25.00

Book Title: Brand Relevance - e-book available in the APUS Online Library
ISBN: 9780470613580
Publication Info: Wiley Lib
Author: David Aaker
Unit Cost: $23.38
Electronic ISBN: N/A
Electronic Unit Cost: N/A