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MKTG303 - Strategic Internet Marketing


This course is a study of the concepts of Internet business models and how general managers must formulate and execute successful strategies in order to gain, defend, or reinforce a competitive advantage in the face of the Internet. Students will learn about the concepts and tools needed to analyze Internet business models for both start-ups and incumbent brick-and-mortar firms. This course covers Internet properties, value configurations, culture, ethics, demographics, international marketing and emerging public policy issues to include privacy and security. Topics include web page analysis, intelligence agents and the hardware and software tools necessary for Internet commerce.






Schedule of Classes

Registration Dates Course Dates Session
10/29/18 - 03/29/19 04/01/19 - 05/26/19 Spring 2019 Session B - 8 Week session
12/31/18 - 05/31/19 06/03/19 - 07/28/19 Spring 2019 Session D - 8 Week session
02/25/19 - 08/02/19 08/05/19 - 09/29/19 Summer 2019 Session I - 8 Week session

Course Materials

Previous Syllabi

Book Title: Internet Marketing, 3rd ed.- : the VitalSource e-book is provided inside the classroom
ISBN: 9781133625902
Publication Info: VS-Cengage
Author: Roberts
Unit Cost: $114.09
Electronic ISBN: 9781285827261
Electronic Unit Cost: $35.00