Skip Navigation
 
 

Schedule of Classes

View Academic Calendar

HOSP321 - Marketing and the Hospitality Industry

 

A comprehensive review of marketing in the hospitality industry; restaurants, hotels, planned play, theme parks and convention centers, based upon customer satisfaction and the customer’s perspective. Students will identify best practices in marketing, analyze the market, and assess consumer behavior, offerings, price, and promotion strategies.

 

Prerequisites

Corequisites

N/A

Schedule of Classes

Registration Dates Course Dates Session
05/28/18 - 11/02/18 11/05/18 - 12/30/18 Fall 2018 Session I - 8 Week session
07/30/18 - 01/04/19 01/07/19 - 03/03/19 Winter 2019 Session B - 8 Week session
09/24/18 - 03/01/19 03/04/19 - 04/28/19 Winter 2019 Session D - 8 Week session

Course Materials

Previous Syllabi

Book Title: Marketing for Hospitality and Tourism, 6th Ed - the VitalSource e-book is provided inside the classroom
ISBN: 9780132784023
Publication Info: Pearson
Author: Philip R. Kotler, John T. Bowen, James Makens
Unit Cost: $159.90
Electronic ISBN: 9781269987059
Electronic Unit Cost: $37.80