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HOSP308 - Meeting and Convention Planning

 

A thorough explanation of the lucrative meeting and convention industry and its function in the travel and tourism sector. An overview of the meeting, exposition, and convention businesses, that covers the history of these businesses and the economic value they represent to a destination. Course will include a broad brush of the organizations that support this segment, such as convention bureaus, destination management companies and meeting planners.

 

Prerequisites

Corequisites

N/A

Schedule of Classes

Registration Dates Course Dates Session
08/27/18 - 02/01/19 02/04/19 - 03/31/19 Winter 2019 Session I - 8 Week session
11/26/18 - 05/03/19 05/06/19 - 06/30/19 Spring 2019 Session I - 8 Week session

Course Materials

Previous Syllabi

Book Title: Blue Ocean Strategy-E-book available in the APUS Online Library
ISBN: 9781591396192
Publication Info: Harvard Business School Press
Author: Kim, W. Chan / Mauborgne, Renee
Unit Cost: $18.86
Electronic ISBN: N/A
Electronic Unit Cost: N/A

Book Title: Meetings, Expositions, Events and Conventions, 3rd ed - the VitalSource e-book is provided inside the classroom; hard copy not available from the bookstore, please try other sources.
ISBN: 9781256526476
Publication Info: Pearson
Author: Fenich, George G.
Unit Cost: $81.86
Electronic ISBN: 9781269514408
Electronic Unit Cost: $37.80