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HOSP303 - Hospitality Marketing

 

An introduction to the marketing of hotels, restaurants and clubs. Information on market segmentation, marketing research, public relations, promotions, packaging, pricing strategies and the future of hospitality marketing.

 

Prerequisites

Corequisites

N/A

Course Materials

Previous Syllabi

Book Title: Marketing In The Hospitality Industry- E-book link provided inside the classroom. Hard copy not available from the APUS Bookstore, please try other sources.
ISBN: 9781256899136
Publication Info: CLASS-Pearson
Author: Nykiel, Ronald A.
Unit Cost: $80.95
Electronic ISBN: 9781256854357
Electronic Unit Cost: $37.80